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SEM Manager, Paid Search Activation at Citi
New York, New York, United States -
Full Time

Start Date

Immediate

Expiry Date

09 Apr, 26

Salary

0.0

Posted On

09 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

SEM Campaign Execution, Ad Operations, Google Ads, Microsoft Ads, SA360, GA4, Trafficking Tools, Project Management, Organizational Skills, Automated Bidding Strategies, Compliance Standards, Negative Keyword Management, Analytics Liaison, Troubleshooting, Efficiency Improvement, Knowledge Transfer

Industry

Financial Services

Description
Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360). Ensure campaigns adhere to allocated budgets, monitor spend and adjust as needed to maintain pacing accuracy. Manage SEM automated bidding strategies, target adjustments and execution of weekly optimizations. Enforce account structures, naming conventions, negative keyword management, and compliance standards. Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution. Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation. Provide day-to-day guidance to Analysts and Associates, ensuring knowledge transfer and skills development. Troubleshoot campaign delivery issues, such as broken tags, trafficking errors, or spend anomalies, and escalate where necessary. 5-8 years in SEM campaign execution or ad operations. Hands-on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools. Strong project management and organizational skills. Experience working in regulated industries (finance, healthcare, insurance) preferred. Ability to balance detail orientation with big-picture operational improvements. Hands-on keyboard agency experience a plus. Prior experience working in highly-regulated industries preferred. Bachelors/University degree or equivalent experience ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: ------------------------------------------------------
Responsibilities
Manage SEM campaign setup, tagging, and QA processes across platforms while ensuring adherence to budgets and pacing accuracy. Provide guidance to Analysts and Associates and troubleshoot campaign delivery issues.