SEM Senior Specialist at Development Counsellors International United States

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

15 May, 26

Salary

72000.0

Posted On

14 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, SEM, Paid Media, Keyword Research, On-page Optimization, Technical SEO, Content Strategy, Performance Reporting, Google Ads, LinkedIn, Meta Platforms, SEMRush, Clearscope, Google Analytics 4, Client Communication, Project Management

Industry

Public Relations and Communications Services

Description

Development Counsellors International (DCI), headquartered in New York City, is looking to hire a remote SEM Senior Specialist to join our place marketing team in Ontario. For more information about DCI visit www.aboutdci.com. Do you want to impact how communities grow? Are you interested in playing a role in creating jobs? Do you want to learn what motivates people to move locations, and then use that knowledge to help them find their ideal landing spot? We're looking for a data-driven, detail-oriented SEM Senior Specialist with strong SEO experience and working knowledge of paid media. This role requires someone who can independently manage SEO programs, support client communication, and contribute strategic insight across campaigns. The ideal candidate has solid technical experience, is comfortable taking ownership of client deliverables, and thrives in a fast-moving agency environment. As an SEM Senior Specialist, you will manage multiple SEO programs and support integrated SEM campaigns targeting corporate executives, skilled workers, and leisure travelers. This role includes client communication, SEO strategy execution, content optimization, performance reporting, and collaboration across paid media initiatives. You will report directly to the Director of SEM & Media but will work alongside client strategy and client success leads as well as the performance team. In addition, you will collaborate with DCI’s other service teams, like social/content, PR, and more. As a firm that specializes in attracting visitors, businesses and a talented workforce to communities around the world, we’re looking for someone who has a passion for places and a keen understanding of what motivates a tourist, business executive or employee to pick a destination. The SEM Senior Specialist will have at least 3-4 years of SEO experience, preferably with some knowledge of economic development, talent attraction and/or the tourism/travel marketing industry and at least 1 year of experience in paid advertising. Responsibilities: Lead day-to-day project management for assigned SEO accounts, ensuring deliverables are on time, organized, and aligned with strategy and scope. Manage day-to-day SEO execution across multiple client accounts, including keyword research, on-page optimization, technical recommendations, and content strategy implementation. Conduct SEO audits and translate findings into clear recommendations and actionable plans. Support implementation of AI-era SEO best practices, including content structuring, authority-building, and emerging GEO considerations to improve visibility in both traditional and AI-driven discovery environments. Write and optimize SEO-driven content for economic development and talent attraction clients. Draft SEM and performance insights for client reports, and support client communication in collaboration with Client Success Leads and Strategists. Support paid media execution across Google Ads, LinkedIn, and Meta platforms, including audience development, campaign setup, budget tracking, and optimization support. Collaborate cross-functionally with strategy, client success, PR, and social teams to ensure integrated digital performance. Contribute to internal process improvements and evolving SEO and GEO best practices as part of DCI’s modernization efforts. Skills: Strong working knowledge of SEO, with 3–4 years of hands-on experience in on-page optimization, SEO content strategy, and technical implementation. Experience with tools such as SEMRush, Clearscope, or similar platforms required. Familiarity with how AI-driven search experiences are reshaping content visibility and a willingness to adapt SEO strategy accordingly. Proficiency or familiarity with paid ad platforms: Google Ads, LinkedIn Campaign Manager, and/or Facebook Business Manager. Experiencing using Google Analytics 4 & Google Ads; Google Tag Manager experience a plus. Highly proficient in Microsoft Suite, with at least intermediate knowledge of Excel; Microsoft Teams experience a plus. A self-starter with strong organizational skills and extreme attention to detail. Strong client management and communication skills Basic understanding of Google Looker Studio Trustworthy, dependable, responsive, proactive and communicative, especially given the virtual work environment. Qualifications: 3-4 years of SEO experience required 1+ year paid media experience preferred 3+ years experience with project management and a client facing role 3+ years of agency experience preferred; you’ll be working on multiple accounts simultaneously, requiring an organized individual comfortable in a constantly changing environment. Experience in economic development, talent attraction, tourism, or place marketing strongly preferred. BA/BS in Marketing, Business, Communications, English or related field. Benefits: Competitive base salary with unique “open book” management approach that delivers performance-based incentives Medical/dental/vision coverage Professional mentoring/development Flexible paid time off + flexible start times 401k match Base salary range: 62 - 72k

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Responsibilities

The specialist will lead day-to-day project management and execution for assigned SEO accounts, including technical recommendations and content strategy implementation across multiple clients. This role also involves supporting paid media execution and drafting performance insights for client reports.