REQUIREMENTS

• Proven experience in SEM campaign management, preferably in a fast-paced environment.
• Strong understanding of PPC, keyword research, ad copywriting, and bidding strategies.
• Proficiency in tools such as Google Ads, Google Analytics, and other SEM/SEO platforms.
• Excellent communication and teamwork skills.
• Ability to adapt quickly and contribute proactively to team objectives.
• Commitment to continuous learning and improvement.

ABOUT THE ROLE

We are seeking a results-driven SEM Specialist to manage and optimize our paid advertising campaigns across search platforms. You will be responsible for executing ad strategies, monitoring performance, and collaborating with cross-functional teams to ensure our campaigns deliver measurable impact.

KEY RESPONSIBILITIES

• Plan, execute, and manage SEM campaigns across platforms such as Google Ads, Bing Ads, and Baidu.
• Monitor and analyze campaign performance, ensuring KPIs and ROI targets are met.
• Collaborate with internal teams to align campaigns with overall marketing goals.
• Continuously test, refine, and optimize ad creatives, keywords, and bidding strategies.
• Generate performance reports and provide actionable insights for improvement.
• Stay updated on SEM trends, tools, and best practices to drive innovation.