As Singapore’s leading digital skills training provider, FirstCom Academy empowers individuals and businesses to thrive in a digital-first world. As our SEM Specialist, you’ll play a pivotal role in driving high-quality leads and measurable ROI through strategic campaign management across Google Ads and other key platforms. You’ll have the opportunity to manage significant ad budgets, craft data-driven strategies, and continuously optimise campaigns that directly impact our business growth and learner success. At FirstCom Academy , you won’t just be running ads — you’ll be shaping the way thousands discover life-changing skills and training opportunities. If you’re passionate about performance marketing and want to make a tangible difference in a vibrant, fast-growing organisation, this is the role for you.

REQUIREMENTS

• Diploma/Degree in Marketing, Business, or related discipline.
• Minimum 2 years’ hands-on experience in SEM, PPC, and GDN campaigns.
• Proven track record of managing sizeable ad budgets with strong results.
• Proficient in Google Ads, Google Analytics, Tag Manager, and tracking tools.
• Google Ads Certification will be an advantage.

• Plan, execute, and optimize paid media campaigns across Google Ads (PPC, GDN, YouTube Video Campaigns).
• Manage monthly advertising budgets and ensure cost efficiency with measurable ROI.
• Conduct keyword research and write compelling ad copies.
• Perform A/B testing on creatives, landing pages, and targeting strategies.
• Monitor daily campaign performance and adjust bidding strategies.
• Generate weekly/monthly reports on campaign KPIs (CTR, CPC, ROAS, Conversions).
• Keep up to date with Google Ads features, policies, and industry trends.