Senior ABM Manager at Justworks

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Dec, 25

Salary

171050.0

Posted On

23 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Marketing, Demand Generation, Strategic Leadership, Project Management, Data-Driven Strategies, Sales Alignment, Campaign Management, Content Marketing, Performance Optimization, CRM, Analytical Skills, Communication, Collaboration, Problem Solving, Creativity, Adaptability

Industry

Human Resources Services

Description

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are You are a highly motivated and experienced Senior Account-Based Marketing (ABM) Manager excited to join our growing Demand Generation team. This pivotal role is critical to developing, implementing, and scaling a targeted ABM program from the ground up. You'll be instrumental in forging tighter alignment between marketing and sales, building coordinated, surgical plays, and driving significant pipeline impact by deepening engagement within key accounts. This role requires a seasoned professional capable of navigating complex GTM challenges and influencing organizational change through a mix of strategic leadership and hands-on execution. What You’ll Do: ABM Strategy & Development: Collaborate with stakeholders to develop the end-to-end ABM strategy, identifying target accounts in partnership with Sales leadership and defining account-specific marketing plays and campaigns. You'll be a key voice in developing and evolving our ABM approach, adapting it to our unique business needs and market dynamics. Integrated Program Leadership & Execution: Lead the full lifecycle execution of ABM campaigns. You will act as the program manager, responsible for ensuring campaigns launch on time and addressing any risks to execution. You'll partner with our channel owners (e.g., Paid Media, Email) to get campaigns in market and will directly own key ABM channels, including direct mail and gifting. Partnership with Campaign Managers: Work directly with our campaign managers to integrate ABM efforts into their broader programs, ensuring a cohesive and multi-touch journey for our target accounts. Strategic Sales & GTM Alignment: Collaborate closely with Sales and SDR teams to ensure tight alignment on target accounts, messaging, and follow-up strategies. You will play a key role in influencing processes to resolve existing lead and account ownership conflicts, ensuring marketing efforts seamlessly warm up accounts for sales outreach. Content & Creative Coordination: Partner with Content Marketing and Product Marketing to develop personalized and relevant assets tailored to target accounts and key personas. Performance Ownership & Optimization: Establish clear ABM KPIs, track performance, and provide regular, in-depth reporting on account engagement, pipeline influence, and ROI. You will leverage data to optimize campaigns and refine ABM processes, continually driving improvements and informing future strategies. Technology & Tools: Utilize and optimize ABM platforms and tools (e.g., intent data platforms, account engagement platforms) to enhance targeting, personalization, and measurement capabilities. Process & Workflow Enhancement: Identify opportunities to refine and optimize ABM processes and cross-functional workflows, particularly in light of evolving attribution models and internal GTM dynamics. How will you do Your Work: At Justworks, how results are achieved is just as important as what gets done. You will embody the following core competencies: Strategic Mindset – See the big picture and connect brand goals with company priorities. Confidently lead creative direction in service of business outcomes. Creative Excellence – Hold a high bar for craft across campaigns, systems, and storytelling. Balance conceptual thinking with flawless execution. Customer Focus – Understand the mindset of small business owners and reflect it through our creative work. Cross-Functional Collaboration – Thrive in a matrixed environment, building strong partnerships across Marketing, Sales, Product, and external agencies. Adaptability – Be flexible in how you approach new problems, and navigate change with optimism and steadiness. Openness & Integrity – Operate with transparency and directness. Welcome feedback, and model the values of Justworks’ brand. In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others. Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” Qualifications Experienced: 5+ years of experience in B2B marketing, with at least 3 years directly in an Account-Based Marketing role, preferably in a SaaS or high-growth environment. Proven ability to develop and execute data-driven ABM strategies from conception to scale. Influential Collaborator: Exceptional interpersonal skills with a demonstrated ability to build strong relationships, influence stakeholders, and drive consensus across Sales, Marketing, and Product teams. You can effectively drive organizational change related to GTM alignment. Problem Solver: A strong track record of managing complex projects and solving intricate GTM challenges, including lead/account ownership and attribution complexities. You thrive on improving processes and establishing new, efficient workflows. Analytical & Data-Driven Leader: Proficient in marketing analytics and reporting, with extensive experience using CRM (e.g., Salesforce) and reporting platforms (e.g., Tableau). You have a firm grasp of attribution models and can translate complex data into actionable strategic insights. Results-Oriented: A strong track record of driving measurable pipeline and revenue growth through ABM initiatives. Communication: Excellent written and verbal communication skills, capable of articulating complex concepts clearly and persuasively to diverse audiences, including leadership. Bonus Points If You Have: Experience in the HR tech, payroll, or PEO industry. A passion for small businesses and the desire to make a significant impact on their success. Proven experience leveraging platforms like Demandbase or 6Sense (for ABM), Clay (for hyper-personalization), Hockeystack (for multi-touch attribution), and Hightouch (for data sync and segmentation building) to drive measurable ABM results. The base wage range for this position based in our New York City Office is targeted at $155,500.00 - $171,050.00 per year. #LI-Hybrid #LI-SP1 Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report

Responsibilities

Develop and implement a targeted Account-Based Marketing (ABM) program while ensuring alignment between marketing and sales. Lead the execution of ABM campaigns and optimize processes for better engagement and pipeline impact.