GET TO KNOW OKTA

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in B2B marketing, with a focus on ABM.
• 3-5 years of experience in marketing to the Pubic Sector
• Proven track record of planning and executing successful ABM campaigns.
• Strong understanding of ABM principles, strategies, and tactics.
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g. 6sense).
• Excellent project management and organizational skills.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong writing and content creation skills.
• Experience in the Cybersecurity industry is a plus.

PREFERRED SKILLS:

• ABM certification.
• Experience with Salesforce or other CRM systems.
• Knowledge of account-based sales development.
  

  LI-Remote

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:$107,000—$161,000 USD

• Strategy & Planning:
• Support the development and execution of the overall 1:1 & 1:Few ABM strategy, aligning with business objectives and revenue goals.
• Identify and segment high-value accounts based on various criteria (e.g., industry, revenue, potential).
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets.
• Collaborate with sales to define account engagement strategies and ensure alignment throughout the customer journey.
• Campaign Execution:
• Define and implement comprehensive ABM strategies aligned with overall business objectives and specific account goals within the public sector.
• Create or oversee the creation of compelling and personalized account-based content tailored to specific accounts and buyer personas.
• Coordinate with internal teams (e.g., product marketing, brand, digital) and external vendors to ensure timely and effective campaign delivery.
• Utilize marketing automation platforms and ABM tools to execute and track campaigns.
• Measurement & Optimization:
• Define and track key ABM metrics to measure campaign effectiveness and ROI (e.g., engagement rates, pipeline generated, deal velocity).
• Analyze campaign data to identify areas for improvement and optimize campaign performance.
• Provide regular reports and insights to stakeholders on ABM progress and results.
• Conduct A/B testing to refine messaging, tactics, and targeting.
• Sales Enablement & Collaboration:
• Work closely with sales teams to ensure they are equipped with the necessary resources and information to engage target accounts effectively.
• Facilitate regular communication and feedback between sales and marketing to optimize ABM efforts.
• Provide training to sales on ABM best practices and how to leverage marketing programs.
• Technology & Tools:
• Become proficient in the use of ABM platforms and marketing automation tools.
• Evaluate and recommend new technologies to enhance ABM effectiveness.
• Ensure data integrity and accuracy within ABM systems.