Senior Account-Based Marketing / GTM Specialist at VirtuHire

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Marketing, Go-To-Market Strategies, Lead Generation, Data-Driven Segmentation, Personalized Outreach, CRM Management, Campaign Optimization, Collaboration, Analytical Skills, Sales Navigator, Intent Data, Micro-Content Creation, Dashboards and Reporting, Client Engagement, Automation, Personalization

Industry

Staffing and Recruiting

Description

You build and run smart Go-to-Market systems that don’t rely on luck — but on data, structure, and hyper-personalized communication. You know exactly how to build a strong pipeline within a clearly defined ICP, delivering the right message, at the right time, through the right channel. For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM) programs that connect marketing, sales, and tech into one performance-driven machine. You’ll collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results: more leads, more deals, more impact. Day-to-Day Tasks: • Generate high-quality prospect lists for the commerce team. • Set up lead generation (ABM) campaigns for Every Day. • Help shape GTM strategies for clients based on strategic sessions and team input. • Build and optimize outreach flows in Clay, LinkedIn, or similar tools. • Manage lists, segmentation, enrichment, and trigger-based workflows. • Write personalized outreach messages (email, LinkedIn). • Monitor engagement, open and reply rates, meetings, and pipeline progression. • Work within the CRM system Orbit/Teamleader. Key Responsibilities: • Develop and execute Go-To-Market strategies (for Every Day and for clients). • Independently define strategy, set up, monitor, and optimize campaigns in collaboration with the commerce and campaigns teams. • Co-develop GTM/ABM strategies for clients. • Translate ICPs and market insights into data-driven account selection and outreach. • Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar. • Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored to buying groups. • Work with intent data, CRM signals, and enrichment tools to spot opportunities early. • Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and revenue impact. • Collaborate closely with the internal sales and marketing teams (Team NL handles client contact). • Contribute to knowledge sharing and innovation around modern GTM and ABM strategies within the team. What You Bring: • Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations. • Proven experience building scalable ABM systems — not just running standalone campaigns. • Strong understanding of data-driven segmentation, ICP definition, and account prioritization. • Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly. • Analytical and commercially minded — you know the balance between automation and genuine personalization. • You’re fluent in the languages of both marketing and sales. • Bonus: experience working in an agency environment and with B2B sales cycles. • Bonus: experience in Dutch clients/market/language. You’ll Succeed in This Role If You: • Deliver demonstrably high-quality (within ICP) leads for Every Day. • Deliver demonstrably high-quality (within ICP) leads for clients. • Bill at least 80–90% of your hours on client work. Strategic & High-Impact Role: You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results. Focus on Core Craft: You can focus on your craft (building smart systems) because Team NL manages client contact. Cutting-Edge Technology: There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator. Flexible Work Hours: The position is listed as 32-40 hours per week.

Responsibilities

You will develop and execute Go-To-Market strategies and build scalable Account-Based Marketing systems that drive results. Collaborating with various teams, you will ensure the alignment of marketing, sales, and technology to enhance performance.