Senior Account Based Marketing Manager at Fivetran

Oakland, California, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

176571.0

Posted On

30 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Account Based Marketing, Campaign Management, Data Analysis, Communication Skills, Collaboration Skills, Buyer Personas, Journey Mapping, Account-Based Orchestration, ABM Platforms, Project Management, Marketing Analytics, Content Management, Sales Collaboration, Pipeline Generation, Revenue Growth

Industry

Software Development

Description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies. Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts? Our Revenue Marketing team for customer expansion at Fivetran is searching for a seasoned Senior Account Based Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for our most strategic customer accounts in our Strategic Expansion segment. You will be a partner to Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals. This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies You’ll Use DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker. What You’ll Do Partner with sales to prioritize high-value target accounts and expansion opportunities. Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts. Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey. Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts. Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver more personalized, impactful ABM programs. Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline targeting new lines of business, subsidiaries and other upsell opportunities within our top strategic customer accounts. Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement. Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth. Stay up-to-date on the latest ABM trends and best practices. Skills We’re Looking For 5+ years of experience in B2B marketing, preferably with a strong focus on ABM. Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. In-depth knowledge of the ABM methodology and best practices. Strong understanding of buyer personas, journey mapping, and account-based orchestration. Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders. Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Data-driven approach with a knack for translating data insights into actionable marketing strategies. Bonus Skills Demandbase Certification #LI-HYBRID #LI-CM1 The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process. Oakland Pay Range $141,257.14—$176,571.42 USD Perks and Benefits 100% employer-paid medical insurance* Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants* Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. *May vary by country and worker type - please reach out to your recruiter for more information Click here to learn more about Fivetran's Benefits by Region. We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes. Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video. To learn more about our candidate privacy policy, you can read our statement here. We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

Responsibilities

Drive target account engagement, account expansion, and pipeline acceleration for strategic customer accounts. Develop and execute data-driven ABM campaigns in collaboration with various teams to nurture relationships and accelerate deals.