Senior Account Executive

at  ButlerTill Inc

DESCRIPTION

This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Senior Account Executive manages a high-profile client account(s), autonomously working with all Agency departments to ensure assigned client work moves in a timely and efficient manner, with a high degree of attention to detail and quality. They have an eye for strategic opportunities and approach their work with agility and the ability to adapt to an evolving agency organization and client challenges. They internalize their client’s business objectives and are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of all stakeholders to maintain the strategic integrity of the work. They effectively consider and apply client and team feedback and evaluate all marketing to evolving campaigns towards delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client’s day-to-day team, anticipating and proactively addressing their needs towards high-quality execution that meets agency standards and exceeds client expectations
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• In collaboration with Account Supervisor, support the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing).
• Actively seek client feedback, and initiate the development of action plans to address opportunities or issues.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partners.
• Lead each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner, flexing where appropriate with the support of the Account Supervisor.
• Be prepared to actively address difficult conversations with the day-to-day client and quickly work with internal stakeholders to find the best solution.
• Manage client budgets and oversee the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Contribute to the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
• Understand the evolution of the client’s business and support in the exploration of expanded Agency solutions based on client input.
• Leverage relevant Agency research tools and techniques to support analyses and increase industry and client knowledge for the broader team.
• Understand and effectively present relevant and timely solutions and strategies to clients alongside the Account Supervisor, and/or cross- functional team members.
• With assistance from Account Supervisor, actively listen for opportunities and connect agency services that can solve client business problems, and then ensure Agency service offerings are extended and effectively represented to our clients. Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross Functional Collaboration and Engagement

Key Responsibilities:

• Accountable for seamless activation of all executional elements, effectively planning, hosting, and completing day to day work in partnership with cross-functional peers
• Clarify client objectives and parameters on all requests and projects to ensure alignment with client & internal stakeholders to ensure expectations can fully be met.
• Identify challenges and proactively work with cross-functional peers to overcome in the day-to-day work as they occur.
• Work with all teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Identify opportunities to improve cross-functional work and gain support in implementing improvements towards it.
• Lead or support the development of strategic briefs to guide the Agency’s cross-functional work, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
• Ensure the client’s business, category, competition, and audience are consistently represented from campaign activation through optimization.
• Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.
• Delegate role-appropriate work and coach junior team members towards success.

OTHER RESPONSIBILITIES:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.