RESPONSIBILITIES AND SCOPE

• Utilizes knowledge of traditional and digital media to maximize PR opportunities, promoting the range of PR services available to clients
• Uses the full range of media, creativity and digital tools available and agreed internal processes to devise, review, evaluate and present progress on campaigns and projects, identify gaps and recommend improvements in consultation with the Account Manager
• Builds and manages media and forward feature lists and recommends appropriate opportunities to target
• Conducts effective media sell ins & identifies most advantageous opportunities for client coverage
• Delivers insightful research driven by data and manages key new business assets which underpin proposals
• Communicates accurately and keeps the team and client informed on progress in accordance with agreed processes, ensuring expectations are managed and any issues are escalated in a timely fashion
• Delivers accurate written communications and can write a range of copy (internal/external) including: press releases, quotes, emails, status & contact reports, social media materials
• Manages departmental administration and supports the team, ensuring internal processes are followed
• Builds and manages top-tier media relationships
• Assists in the new business process including idea contribution, research and proposal preparation
• Supervises junior staff
• Contributes to the creation of PR plans
• Interprets and responds to client briefs and develops effective communication strategies using media expertise, creativity tools and data driven insights, resulting in creative solutions and advice for the benefit of the client
• Monitors the media landscape for new opportunities to sell in additional Browning Environmental Communications products and services to clients to enhance revenue and profitability
• Supports the senior team with meticulous management and delivery of all reporting and administration using the appropriate business processes