DESCRIPTION

The Senior Advertising Manager will play an essential role in defining, managing, and communicating digital advertising strategies for large, complex clients across multiple retailers (including Walmart, Sam’s Club, Amazon, Target, and Kroger), with a specific focus on Paid Search. In addition to planning, executing, and reporting on sponsored product campaigns, this full-funnel leader is expected to consistently focus on client opportunities and threats. Day-to-day activities include hands on execution of campaigns including optimizations, strategic planning, and managing client/team relationships. This role is a balance between execution and strategy. The Senior Advertising Manager will also inform internal client teams on important strategies and best practices in the specific Retailer Media advertising ecosystem. The ideal candidate will work to make sense of the many moving pieces of the sponsored advertising ecosystem, translating them into actionable strategic choices.

REQUIREMENTS

• 4 - 5+ years of experience managing retail media across Amazon, Walmart Connect, Criteo, Instacart retail media networks
• 1-2 years of people managing experience
• Enjoys fast paced, changing environment, and evolving challenges
• Strategic thinker capable of analyzing data to inform and refine campaign execution
• Self-starter with a drive to innovate and constantly improve process and results
• Experience in managing multiple stakeholders, achieving consensus on goals and objectives
• Ability to take ownership and work autonomously with little or no supervision
• Effective multitasker, able to efficiently prioritize and organize multiple projects
• Strong attention to detail and able to make connections between small changes and big results
• Ability to translate large amounts of information into concise and actionable takeaways
• Clear verbal and written communication skills
• Adept at learning new software programs and tools
• Proficient in Microsoft Office, with a focus on Excel
• Willingness to travel

RESPONSIBILITIES

• Inform strategy/planning and own execution for clients’ sponsored advertising campaigns
• Build, maintain, and report on advertising campaigns aligned to client goals
• Optimize and maintain campaigns, including analyzing current results to inform strategic tactical changes
• Collaborate across internal account teams, external client teams, and Retail Media Group stakeholders to maximize performance for the clients’.com advertising
• Guiding clients and client teams through clear and concise communication, both written and verbal
• Strategic thinking, adaptability, and insightful analysis to identify areas of opportunity, delivering optimized results
• Send weekly report to both client and Harvest account team with included analysis and insights of prior week’s activity and campaign results to date