QUALIFICATIONS:

• Experience working with a range of data sets (transactional, paid media), with some database and query language work. Able to connect data sets for a comprehensive picture. Experience working with healthcare, life sciences, or pharmaceutical data sets are preferred, but not required.
• Bachelor’s Degree or relevant experience in a quantitative field/discipline
• 6+ years’ experience in digital advertising and/or marketing, preferably in a strategic analytical role
• Experience with digital marketing analytics platforms (e.g., Google Analytics, Google Tag Manager, Adobe Target, Adobe Analytics)
• Experience in data visualization tools, such as Power BI, Tableau, Looker Studio
• Experience with data management and/or open-source development languages (Python, R, SQL)
• Proficiency in MS Excel, PowerPoint, and Word
• Strong problem solving, written, verbal, presentation and project management skills
• Client-facing experience

PREFERRED QUALIFICATIONS:

• Business acumen from past professional experience
• Experience in digital strategy or analytics teams
• Degree in Statistics, Computer Science a plus
• Experience working with various BI/Analytics implementations
• Proficiency in data querying languages a plus (R, SQL, Python, etc.)

ABOUT THE ROLE

GSW performance analytics group at Syneos Health are looking for a data analytics strategist that understands multichannel analytics and has a strong interest in the intersection between data science, behavior, changing privacy laws, and contemporary marketing methods. Critical to the role is MarTech strategy knowledge and successful implementation of advanced targeting analysis to help inform go-to-market strategy and implementation. Experience in using data to inform the next touch in a modern market stack/platform. Working knowledge of modern marketing technology stacks and marketing automation platforms is expected, such as Google and/or Adobe Analytics, SalesForce Marketing Cloud, Marketo, and Adobe Experience Manager.
You will help manage advanced analytics engagements through collaboration with internal communications agencies, our media team, and data science teams. Your vision and efforts will contribute towards helping our clients understand how to be more effective and efficient in communicating about health choices. Your work will be crucial to anchoring the agencies within changing dynamics of contemporary marketing, while staying compliant and visible within the ever-changing privacy laws across the globe.

THE NEED BEHIND THE ROLE

We are growing the Advanced Analytics discipline. This shift allows for analytics resources and subject matter expertise to be better situated to inform CX designs, tactical implementation, and measure performance to drive optimization. The need is further amplified by requirements to align with consumer privacy laws, like HIPAA, GDPR, CCPA (California) and CDPA (Virginia), etc.

We believe our success hinges on:

• Creating tactical plans founded on contemporary strategic analytics planning that allows the agency to demonstrate marketing success and stay compliant with privacy laws.
• Developing elegant solutions for performance measurement designed for the complexities of a post-cookie fragmentation
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Outlining a vision for departmental growth that maximizes value and improves efficiency by balancing personnel talent with automation

We have tremendous investments in data, infrastructure, and talent throughout Syneos Health. Now is the time to better assess the intersections of those Syneos-wide investments with the Advertising-specific resources. Like any recipe that can be made extraordinary, we believe we have many core ingredients and tools. But we know it can be better. We seek the leader who can help us identify those gaps and help build streamlined analytics solutions for our company and our client’s success.

RESPONSIBILITIES:

• Develop working relationships with business stakeholders to become a trusted partner for their data and analytical needs
• Lead clients in Advanced targeting analysis to help inform go-to-market strategy
• Elevate the insights derived and storytelling craft of the team to deliver actionable analytics reports that lead with “what, so what, now what”
• Support teams through analytics troubleshooting, and client engagement
• Work with cross dimensional teams to develop custom client dashboards using visualization software (Tableau, Data Studio, Power BI and/or other tools)
• Implement data analytics strategies, ensuring innovative analytics use-cases are prioritized, planned, implemented and optimized in alignment with enterprise goals.
• Implement persona/segmentation strategy (developing data flags and business rules as they relate to psychographic/demographic characteristics)
• Devise appropriate strategies for data collection to ensure data quality, accuracy and analytics implementation
• Implement and manages associated channel tagging, including the creation of inbound tagging requirements
• Provide internal development services that guide CX design, MarTech enablement, and tactical execution by consistently leveraging data to inform how to reach, activate, and measure a customer’s interactions in a modern MarTech stack
• Develop and maintains data analytics systems related to marketing and sales performance data