Senior Analyst - Brand & Sponsorship, Asia at Allianz Global Corporate & Specialty SE

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

14 Feb, 26

Salary

0.0

Posted On

16 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing, Sponsorship, Digital Marketing, Project Management, Communication, Interpersonal Skills, Market Research, Budget Management, Performance Analysis, Stakeholder Collaboration, Organizational Skills, Collaboration, Insurance Industry Knowledge, AI Skills, Campaign Execution

Industry

Financial Services

Description

81663 | Marketing & Design | Entry Level | Non-Executive | Allianz Singapore | Full-Time | Permanent Entity: Allianz SE Singapore Branch #L1-RS1 Job Purpose The Senior Analyst, Brand and Sponsorship, will support the development and execution of brand strategies and sponsorship initiatives to enhance Allianz's presence and reputation across Asia. This role involves collaborating with internal teams and external partners to ensure alignment with business objectives and brand values. Key focus areas include: 1. Create strong awareness of company’s brand, increase the penetration focusing on leveraging digital marketing tools, and attract a bigger market share 2. Channel development: work closely with regional marketing and distribution teams to grow and scale business across the region What you do Brand Strategy Development: - Assist in the creation and implementation of brand strategies that align with Allianz's vision and goals. - Conduct market research and analysis to identify brand positioning opportunities. Sponsorship Management: - Identify and evaluate potential sponsorship opportunities that align with Allianz's brand values and business objectives. - Manage relationships with sponsorship partners and ensure successful execution of sponsorship agreements. Campaign Execution: - Coordinate and execute brand campaigns and sponsorship activities, ensuring consistency and alignment with overall marketing strategies across the region. - Monitor and report on the effectiveness of campaigns and sponsorship activities. Stakeholder Collaboration: - Work closely with cross-functional teams, and across the region i.e.distribution, partnership, communications, and sales, to ensure cohesive brand messaging. - Liaise with external agencies and partners to deliver high-quality brand and sponsorship initiatives. Budget Management: - Assist in managing budgets related to brand and sponsorship activities, ensuring efficient allocation of resources. Performance Analysis: - Analyze and report on brand and sponsorship performance metrics, providing insights and recommendations for improvement. What you bring • Degree qualified in Marketing, Business Administration, Communications, or a related field. • Minimum 5 years of experience in brand management, marketing, or sponsorship roles. • Experience across the different parts of the insurance value chain in a Life setting would be an advantage. • Good track record in developing and executing successful brand and sponsorship strategies. • Budget, resource, and project management skills. • Excellent communication and interpersonal skills. • Ability to work collaboratively in a multicultural environment. • Proficiency in project management and organizational skills. • Familiarity with digital marketing tools and platform • AI-skills like ChatGPT and Copilot an advantage What we offer We are one of the World’s Best Workplaces (Singapore 2024) & Great Place to Work. Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes. A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work. An employer that is committed to supporting hybrid work and readily provides flexible & remote work options. Access to LinkedIn Learning and Degreed and career opportunities across the world, to support your continuous learning and you taking control of your career development. Robust and comprehensive benefit offerings for your health and well being Initiatives to support your financial wellness through selected discounted Allianz insurance products, pension contributions and our referral bonus scheme. The opportunity to take part in our Employee Share Purchase Program - own a piece of your employer.

Responsibilities

The Senior Analyst will support the development and execution of brand strategies and sponsorship initiatives to enhance Allianz's presence in Asia. This includes collaborating with internal teams and external partners to ensure alignment with business objectives and brand values.