Senior Analyst - Contacts Management - Remote India at The Hackett Group

, , India -

Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketo, Salesforce CRM, Lead Scoring, Engagement Programs, CRM Integration, Data Quality, A/B Testing, Munchkin V2 Tracking, Database Hygiene, Lead Routing, Deduplication, Data Standardization, Microsoft Excel, Stakeholder Management, B2B Marketing, Analytical Mindset

Industry

Business Consulting and Services

Description

Responsibilities * Understand the values and vision of the organization. * Protect the Intellectual Property. * Adhere to all the policies and procedures. * Set up and manage Marketo engagement programs and nurture streams. * Execute A/B testing to improve campaign effectiveness and engagement metrics. * Leverage Munchkin V2 tracking to retain anonymous engagement data and enhance lead scoring accuracy. * Set up, refine, and manage lead scoring models using merged activity datasets for targeted campaigns. * Build automated Marketo programs to re-engage inactive leads and conduct churn analysis using behavioural data. * Manage campaign builds, list uploads, database hygiene, and CRM integrations within Marketo. * Ensure accurate and timely lead routing and assignment logic in Salesforce. * Maintain Salesforce data quality through deduplication, data standardization, and enrichment. * Conduct secondary research to verify and enhance database records with contact and firmographic details. Essential Skills Job * 4+ years of advanced hands-on experience in Marketo, including engagement programs, lead scoring, and CRM integration. * 3+ years experience in Salesforce CRM (Lightning) for lead/contact management, reporting, dashboards, and campaign setup. * Strong understanding of marketing automation workflows and CRM data alignment. * Excellent skills in Microsoft Excel(pivot tables, lookups, conditional formulas). * Strong analytical mindset and familiarity with B2B marketing and sales funnel processes. Personal * Excellent communication and stakeholder management skills. * Strong organizational abilities and attention to detail. * Ability to manage multiple priorities and meet deadlines. * Problem-solving mind set with curiosity and continuous improvement attitude. * Self-motivated, proactive, and adaptable to global team collaboration. Preferred Skills Job * Experience with database management, enrichment tools, and marketing analytics. * Exposure to additional automation or reporting tools(Power BI, HubSpot, or Alteryx). * Understanding of data privacy regulations and governance frameworks. Personal * Strong interpersonal and collaborative abilities. * Ability to mentor and share knowledge with peers. * Professional maturity to work with international stakeholders and senior management. * Commitment to accuracy, quality, and accountability in deliverables. Other Relevant Information * Qualification: MBA/PGDM in Marketing. * Experience: 4–8 years of relevant experience in Marketo and Salesforce. * Ability to work independently and collaboratively in a global, fast-paced environment. * This role offers the flexibility of working remotely in India. LeewayHertz is an equal opportunity employer and does not discriminate based on race, color, religion, sex, age, disability, national origin, sexual orientation, gender identity, or any other protected status. We encourage a diverse range of applicants.

Responsibilities

The role involves setting up and managing Marketo engagement programs, executing A/B testing, and refining lead scoring models using advanced tracking methods. Key duties also include managing campaign builds, ensuring accurate lead routing logic in Salesforce, and maintaining overall CRM data quality through standardization and deduplication.