SUMMARY

Salary:
Competitive
Team:
Data Analysis
Location:
Canada - Toronto Office

ABOUT US

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

As an integral part of the CRM and Owner Loyalty Team within the Dyson Americas Marketing organization, you will be responsible for the day-to-day use and analysis of first-party customer data. You will execute personalized communication across multiple channels, reaching our owners and prospects across Canada, Mexico, and the United States. You will continue to enhance our CRM capabilities by collaborating with cross-functional teams including Content Strategists, Product Owners, IT, and Privacy to deliver new experiences across all touchpoints in a uniquely Dyson way to promote brand engagement, retention, and channel revenue.
This is a fixed term contract. The duration is approximately 1 year.

Key Responsibilities:

• Own Salesforce Marketing Cloud (SFMC) data management, develop segmentation, and manage campaign setup and activation for email and push notifications
• Evaluate and optimize existing email campaigns and journeys by analyzing data, identifying areas for improvement, and offering data-driven recommendations
• Use SQL to query, analyze, and extract Dyson data from Google Cloud Platform (GCP) in support of CRM campaign activation and analysis
• Complete analysis to measure channel, campaign, audience segment, and revenue performance within the CRM channel using SQL, Excel, Tableau, and/or web analytics tools
• Own the execution of A/B testing and experimentation for email campaigns, both from a set-up perspective (within SFMC) as well as analysis of results (familiarity with basic concepts of statistical significance a plus)
• Monitor data integrity and troubleshoot any data gaps/abnormalities, including analysis of impacts and root causes as directed
• Proactively identify opportunities for efficiency and revenue growth (e.g. owner/prospect omnichannel journeys, automation, Einstein AI, etc.) and work with key internal stakeholders and external vendors to implement
• Remain informed on CRM best practices, including usability, design, privacy and legislative policies to ensure compliance with email preferences and guidelines