Senior Analyst, Digital Customer Growth Marketing at American Express Company South Africa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

124750.0

Posted On

26 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Analytical Skills, Campaign Execution, Data Insights, Communication Skills, Collaboration, Creative Thinking, Attention to Detail, Organizational Skills, Multi-tasking, Customer Focus, Process Improvement, Marketing, Excel, PowerPoint, Strategy Development

Industry

Financial Services

Description

You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let’s lead the way together. Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business segment is the largest GCS customer segment with tremendous growth momentum in our Card Lending strategies, which continues to be a key area of investment and focus for our company. Card Lending offers our card members more cashflow flexibility, helping us achieve the enterprise goal of winning our customer’s share of wallet. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. Our team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business Card Members. Job Description: As an Analyst on the Digital Customer Growth Marketing team, you will lead and support strategic projects for revenue critical programs and maintain ongoing product channel management. As a member of the DCGM team, you’ll have the opportunity to structure how we engage with our Small Business customers through their primary digital customer portal “My Card Account – MYCA.” You’ll help develop and implement the go-to-market strategy for the content that these Small Business customers are served within the MYCA channel, with an eye towards driving acquisitions and revenue for the business. We are focused on fueling Small Business Customer growth by offering more timely, relevant, and personalized content. The individual in this role will help in our ability to further scale these initiatives. Key Responsibilities: Collaborate closely with Product, Compliance, Tech, and other key go-to-market partners to deliver projects while remaining compliant, scale existing treatments, and understand key drivers of results. Lead creative development with external creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA digital channel Accelerate our execution practices with an eye towards process improvement Manage a comprehensive test & Learn agenda by developing tests, creating implementation strategies, and organizing/tracking results Continually optimize your programs to drive acquisition results; forecast and develop key product insights to enable decision-making Leverage data and customer insights to drive channel effectiveness and improve marketing treatments Analyze monthly acquisition results for your programs, sharing out reports and key drivers with cross-functional team members and leadership Minimum Qualifications: Bachelor’s degree with an interest in marketing 1 – 3 years of professional experience (marketing experience preferred) Exceptional project management: A master in campaign execution with the ability to influence partners. Robust analytical skills: Has the ability to draw insights and drive strategy; proficient in Excel and PowerPoint Strong attention to detail and organizational capabilities Ability to multi-task, operate autonomously, prioritize effectively, and meet aggressive deadlines Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in an ever-changing environment Excellent analytic and communication skills Ability to collaborate and influence across teams Sense of humor and passion for continued learning Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6%25 Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

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Responsibilities

As an Analyst on the Digital Customer Growth Marketing team, you will lead and support strategic projects for revenue critical programs and maintain ongoing product channel management. You will help develop and implement the go-to-market strategy for content served to Small Business customers within the MYCA channel, focusing on driving acquisitions and revenue.