ELEVATE YOUR IMPACT THROUGH INNOVATION AND LEARNING

Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies. With a presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients’ business impact and strategic decision-making. Our team of over 4,500 talented professionals operates in countries such as India, China, Chile, Romania, the US, and Canada. Our global network also extends to emerging markets like Colombia, the Middle East, and the rest of Asia-Pacific. Recognized by Great Place to Work® in India, Chile, Romania, the US, and the UK in 2022, we offer a dynamic, growth-oriented, and meritocracy-based culture that prioritizes continuous learning and skill development, work-life balance, and equal opportunity for all.

We are looking for someone to be responsible for developing, executing, and managing email marketing campaigns and programs in Marketo. This includes batch and event/webinar programs. This role includes:

• Manage planning, builds using existing templates in our COE, QA, and scheduling/deployment, all while ensuring compliance with privacy regulations and alignment with business strategy and objectives.
• Monitor and evaluate the success of campaigns on an ongoing basis and analyze email data to gain insights and make data-driven recommendations for improving engagement and effectiveness.
• Assist with other digital marketing efforts such as list imports, cropping images, and demonstrate initiative to proactively recognize, clarify, and resolve issues and needs beyond your immediate responsibilities.
• Email & Campaign Management:
• Lead all aspects of the email production process - creation, execution, and optimization of email campaigns, including asset coordination, testing, QA, scheduling, and deployment.
• Ensure process efficiency, timely and accurate deployment of campaigns, consistency in voice and brand messaging, and alignment with strategic goals.
• Coordinate with stakeholders to define overall objectives, reporting needs, and list requirements.
• Coordinate with cross-functional teams to ensure assets and campaign proofs delivered are accurate and delivered in timely fashion to meet campaign deadlines.
• Provide concise and timely project milestones to business partners and stakeholders.
• Co-manage the master marketing email calendar to ensure low email saturation.
• Metrics Monitoring & Reporting:
• Monitor and evaluate the success of campaigns and programs on a proactive, ongoing basis.
• Analyze data insights to optimize campaigns, improve engagement, and drive measurable results.
• Provide creative, functional, and technical solutions to improve campaign performance and offer practical, actionable recommendations.