WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

MAJOR ACCOUNTABILITIES:

• Collaborate with product creation teams to define business objectives for consumer research for key footwear and apparel models.
• End-to-end execution of product testing to understand what resonates with the target consumer, sharpening our product line and ability to sell-in to retailers and sell-through to consumers.
• Lead qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross-functional strategies to meet these needs.
• Lead data-driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.
• Present insights from the above workstreams to product category leaders and other cross-functional stakeholders.

REQUIREMENTS FOR SUCCESS:

• 4+ years of professional experience in Market Research and/or Consumer Insights
• Expertise in leading consumer data-driven analyses and consumer insights into actionable business recommendations via compelling storytelling
• Expertise with hands-on survey writing, programming, and data analysis
• Foundational statistical knowledge for analyzing quantitative data
• Experience with qualitative consumer research techniques, such as focus groups, in-depth interviews, and/or shopalongs
• A collaborative mindset and working style
• Passion for athletic footwear/apparel industry and the New Balance brand
• Proficiency working with Microsoft Office Suite required
• Undergraduate degree, preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or a related field
• Experience preferred, but not required: Brand-side consumer insights or market research experience in the apparel, footwear, and/or athletics industry. Experience using the following software/methodologies: MakerSights, Circana, Qualtrics, online research communities

Please refer the Job description for details