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Senior Analyst-KDNI at KPMG Global Services

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

25 Sep, 26

Salary

0.0

Posted On

27 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Google Ads, Microsoft Ads, Performance Marketing, Google Analytics (GA4), Campaign Optimization, Budget Management, A/B Testing, Conversion Tracking, Performance Reporting, ROI Maximization, Stakeholder Management

Industry

Business Consulting and Services

Description

Summary The Search Engine Marketing (SEM) manager will lead the end-to-end execution of paid search campaigns to drive qualified traffic, leads, and measurable business outcomes across priority service lines. This role is accountable for campaign setup, performance reporting, and continuous optimization of media spend to maximize ROI at global scale. Key Responsibilities * Campaign Setup & Management: Plan, build, and launch paid search campaigns (Google Ads, Microsoft Ads) aligned to business priorities; structure accounts for scale, apply best-practice keyword, bidding, and audience strategies, and ensure robust tracking (conversion, attribution, tagging). * Performance Reporting & Insights: Develop standardized dashboards and executive-ready reports; monitor KPIs (CTR, CPC, CPA, ROAS, pipeline contribution); translate data into actionable insights and clear recommendations for stakeholders. * Optimization & Budget Efficiency: Continuously optimize bids, creatives, audiences, and landing pages to improve performance; allocate and reallocate budgets based on results; run structured A/B tests; identify and scale high-performing segments while reducing waste. * Governance & Collaboration: Partner with global marketing, content, and analytics teams; enforce platform and brand governance; collaborate with agencies and vendors; ensure compliance with privacy and regulatory standards. Success Measures * Improved cost per acquisition (CPA) and return on ad spend (ROAS) * Increased conversion rates and qualified pipeline * Efficient budget utilization and reduced wasted spend * Timely, accurate, and actionable reporting adopted by stakeholders

Responsibilities

Lead the end-to-end execution and optimization of paid search campaigns to drive qualified traffic and leads. Accountable for campaign setup, performance reporting, and maximizing ROI across global service lines.