R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is
an innovative technology company that provides e-commerce and supply chain
platforms to connect the entire span of the diamond industry’s ecosystem,
including manufacturers, retailers and consumers.
We are seeking a highly motivated and skilled Marketing Data Analytics Specialist
to play a critical role in executing our comprehensive marketing measurement
framework. This individual contributor will be directly responsible for
operationalizing and enhancing our analytics capabilities, providing our brands
with a holistic and accurate view of marketing performance. This isn’t a strategic
oversight role; you’ll be hands-on, diving deep into the data and systems to bring
our measurement vision to life.
In this role, you will be instrumental in implementing and optimizing our Multi-
Touch Attribution (MTA) models, including exploring and validating Data-Driven
Attribution (DDA) insights. You will work to ensure the robustness of our data
tracking infrastructure for effective KPI management, contributing directly to our
understanding of both short-term campaign performance and long-term brand
equity. Your expertise will be crucial in supporting the integration of various
measurement approaches, including Marketing Mix Modeling (MMM) and
incrementality testing, as we evolve towards a unified marketing measurement
(UMM) framework. We’ve laid out the strategic path; now we need your analytical
prowess to execute it and drive tangible results.

REQUIREMENTS

• Implement, configure, and maintain various Multi-Touch Attribution (MTA)models (e.g., Position-Based, Data-Driven Attribution) within our analyticsplatforms.
• Ensure the accuracy and integrity of marketing data across all touchpointsby rigorously implementing and managing UTM parameters, conversionpixels, and other tracking mechanisms.
• Collaborate with relevant teams to integrate data from diverse sources,including web analytics, CRM, ad platforms, and sales systems, to create acentralized view of marketing performance.
• Develop and maintain automated dashboards and reports for weekly tacticalperformance monitoring, focusing on KPIs such as ROAS, CPA, CVR, andonline conversion volume.
• Assist in preparing comprehensive monthly and quarterly strategic reviewsby synthesizing performance trends, brand KPI dashboards (e.g., Reach,Engagement Rates, Branded Search Volume), and MTA insights.
• Support the setup and analysis of incrementality tests to validate the causalimpact of marketing activities.
• Contribute to the ongoing evaluation and refinement of our attributionmodels and measurement methodologies, ensuring they adapt to evolvingmarketing strategies and data availability.
• Contribute to the ongoing evaluation and refinement of our attributionmodels and measurement methodologies, ensuring they adapt to evolvingmarketing strategies and data availability.
• Proactively identify data discrepancies, troubleshoot tracking issues, andimplement solutions to maintain high data quality.
• Translate complex data findings into clear, actionable insights andrecommendations for marketing stakeholders.
• Support Marketing by providing assistance with ad-hoc requests for SQLqueries and create custom dashboards in Tableau.
• Analyze campaign performance across digital channels including paidsearch, paid social, email, affiliate, and SEO.
• Partner with internal teams and external vendors to ensure accuratetracking, data hygiene, and attribution modeling.
• Provide insights and recommendations to improve campaign targeting,audience segmentation, and budget allocation.
• Support A/B testing and experimentation with data-driven analysis andreporting.
• Support UX team by creating dashboards to gain valuable insights that aimto improve conversion rate, bounce rate, and overall user experience.
• Collaborate with BI, product, and finance teams to align on cross-functionalmetrics and reporting standards.

REQUIREMENTS AND QUALIFICATIONS:

• Strong proficiency in SQL, Python, and Snowflake.
• Strong proficiency in Excel/Google Sheets and at least one visualization tool(e.g., Looker, Tableau, Power BI).
• Familiarity with marketing platforms such as Google Ads, Meta Ads, Klaviyo,GA4, and affiliate networks.
• Experience using different attribution models to measure success (last-click,first-click, multi-touch, etc.).
• Experience working with large datasets and translating data into clearbusiness insights.
• Exceptional attention to detail and strong organizational skills
• Comfortable working in a fast-paced, collaborative environment.
• Bonus: Experience with eCommerce analytics, jewelry/fashion retail, or DTCands

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leaveLife insuranc