Senior Analyst, Marketing Analytics at Parallels Inc

Birkirkara, , Malta -

Full Time

Start Date

Immediate

Expiry Date

31 Aug, 26

Salary

0.0

Posted On

02 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SQL, R, Snowflake, Statistical Analysis, Predictive Modeling, Google Analytics, GA4, Revenue Forecasting, LTV Modeling, ARR Modeling, Marketing Attribution, Media Mix Modeling, Customer Churn Analysis, eCommerce Software Sales Models, KPI Analysis, Data Analytics

Industry

Software Development

Description

Senior Analyst, Marketing Analytics Parallels has an immediate vacancy for this role. Push the boundaries of tech. In your sweatpants. We’re looking for an experienced Senior Analyst, Marketing Analytics to help us change the way the world works. Here, you’ll be a key member of our Data Analytics team, where you will use your quantitative background to dive into large datasets to guide decision-making for the B2C Marketing team. The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons: 1. This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us. 2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got. 3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way. Sound good so far? Awesome. Let’s talk more about the Senior Analyst, Marketing Analytics role and see if we’re destined to be together. As a Senior Analyst, Marketing Analytics, you will: * Build a comprehensive understanding of how customers move through our digital ecosystem—from initial visit to purchase and beyond * Analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes * Make data driven strategy recommendations in these areas such as customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation * Deep dive into advanced analyses, providing robust models tied to business objectives and outcomes, and being able to derive meaningful conclusions from it * Ideate and implement unexplored analyses that can identify areas of opportunity that support business goals and evolve business strategy * Work with the data engineering and reporting arm of the Data Analytics team to better evolve self-service reporting based on your analyses and adopted by the Marketing team * Be able to work independently, identify dependencies to unblock projects, and craft courses of action to complete projects * Manage multiple complex projects in parallel tracks What YOU Bring to the Team: * 5+ years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc. + Domain expertise in eCommerce software sales models * 3+ years’ experience working in business intelligence, data analytics, data science, or similar role * Highly advanced technical skills (i.e. SQL, R, etc.) and database skills with preferred experience in Snowflake * Proficiency in statistical analysis and predictive modeling. Demonstrated use of statistical models in influencing or changing the course of marketing strategies * Experience creating accurate revenue forecasts and financial models involving LTV and ARR * Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI. Strong understanding of market trends, seasonality, customer behavior, and competitive landscape * Experience in analyzing key customer pathways, surfacing friction points to identify where experimentation can improve flow and conversion * Proficiency in Google Analytics, advantages and limitations of GA4 event tracking and its effect on analytics US: * We have millions of users and decades of innovation under our belts. * We offer a fully remote workspace. There is no pressure to work in an office whatsoever. * Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work. * Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in. What are you waiting for? Apply now! We can’t wait to meet you. (FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.) About Parallels Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price. It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.   Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential. As part of our evaluation process, we utilize an AI tool to assess candidates. #LI-Remote

Responsibilities

The role involves analyzing customer journeys and churn to drive acquisition and retention strategies for the B2C Marketing team. You will build robust predictive models and collaborate with data engineering to evolve self-service reporting.