At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

POSITION SUMMARY

At Meritain Health, an Aetna and CVS Health company, we serve more than 2,500 clients and 2 million people nationwide. We are dedicated to making healthcare understandable and accessible to our members. Our Member Communications Center of Excellence is at the forefront of this mission, creating and customizing communications that support our members throughout their plan year.

REQUIRED QUALIFICATIONS

• 3-5 years marketing or communications experience in B2B or B2C content development
• Experience developing strategy for or technical development of digital communications channels including customer communications tools
• Intermediate to Advanced Microsoft Office

PREFERRED QUALIFICATIONS

• 1+ years Adobe Suite with InDesign experience preferred but not required
• Smart Communications template management or other Marketing Technology configuration experience preferred but not required
• 1 + years Salesforce.com experience preferred but not required
• Healthcare experience

EDUCATION

• BA/BS preferred or equivalent experience

ROLE OVERVIEW:

As a Senior Analyst, Member Communications and Engagement, you will play a crucial role in developing and customizing a wide array of open enrollment and healthcare engagement communications including supporting the development of multi-channel strategies and platforms. You’ll support our members by creating and promoting meaningful content that demystifies the healthcare experience and helps our brand resonate. This role involves providing consultative support to our internal customers and creating content for various channels, including print-ready digital content, web, social media, email, and text. It also involves helping us to evolve our communications strategy and platform us in an increasingly digital world.

KEY RESPONSIBILITIES:

• Develop and customize open enrollment and healthcare engagement communications for our members.
• Create content for various channels, including print, web, social media, email, and text.
• Adapt content and layouts to meet the individual needs of our customers.
• Collaborate with the Member Communications Center of Excellence team to ensure consistency and quality in all communications.
• Develop and maintain a strong understanding of our healthcare products and benefits, healthcare industry trends and member needs to inform content creation.
• Monitor and analyze the effectiveness of communication strategies and make data-driven improvements.
• Support the strategic development of communication channels, insights and platform management as we expand our digital imprint. Review and ensure we’re delivering the right messages at the right time—in the moments that matter.
• Develop, drive and measure best-practice education and adoption with internal and external stakeholders.
• Create consultative communications packages to help customers maximize their member education and engagement.