Senior Analyst, Membership Rewards Marketing at American Express Company South Africa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Feb, 26

Salary

124750.0

Posted On

04 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Customer Engagement, Project Management, Analytical Skills, Data-Driven Marketing, Strategic Problem-Solving, Collaboration, Communication, Customer-Centric Mindset, Loyalty, Engagement Drivers, Innovation, Creativity, Marketing Strategies, Campaign Optimization, CRM-Based Marketing

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products. The Senior Analyst, Membership Rewards Marketing will be a core member of the Customer Engagement Marketing Team and will help create and execute cross-channel marketing strategies that educate on how points can be used, inspiring Card Members with personalized and contextual messaging and offers and driving healthy redemption economics for the program. This will include working closely with the Membership Rewards Product Team, Analytics, Marketing, Operations, Legal, Compliance, and external agencies to launch targeted campaigns (including seasonal and promotional) that drive customer recognition and usage of Membership Rewards. This is an exciting position focused on driving loyalty through best-in-class marketing with a strong focus on innovation, creativity, and uncovering new roadmaps for growth and innovation. This role is ideal for you if you are a customer-centric, collaborative, and data-driven marketer that is eager to make a big impact on the business. Responsibilities: Support the development and execution of marketing strategies that educate, inspire, and motivate Card Members to engage with and redeem their Membership Rewards® points. Own end-to-end marketing execution processes, managing partner coordination, content mapping, project planning, and timely delivery across compliance, brand, data, and email teams. Collaborate closely with product experts to bring targeted and broadscale promotional offers to life through engaging, insight-driven marketing. Track, analyze, and communicate campaign performance, sharing actionable insights with stakeholders and continuously enhancing measurement approaches to better capture marketing impact. Partner with the Senior Manager to design and implement campaign optimizations, new initiatives, and strategic enhancements that drive stronger engagement and desired customer behaviors. Identify opportunities for innovation and continuous improvement, applying a test-and-learn mindset to refine creative, targeting, and channel strategies that elevate program performance over time. Required Qualifications: Bachelor’s degree with 3+ years of experience in digital marketing, with demonstrated success driving customer engagement and measurable marketing impact. Strong project management skills with exceptional attention to detail and the ability to prioritize, organize, and execute multiple initiatives in a fast-paced environment. Analytical and data-driven marketer who can interpret customer data, identify patterns and trends, and translate insights into actionable marketing strategies and optimization opportunities. Strategic problem-solver who can navigate operational challenges and ambiguity with agility, creativity, and a solution-oriented mindset. Collaborative and influential team player with proven ability to build strong partnerships across levels, teams, and external agencies — aligning stakeholders and driving results through influence. Exceptional communicator with excellent verbal and written skills, capable of translating complex insights into clear, compelling narratives that inspire action. Customer-first mindset with an understanding of loyalty, engagement drivers, and digital marketing best practices across channels like email, web, and mobile. Culture carrier who looks externally for inspiration, embraces innovation, and continuously seeks new ways to enhance customer experiences. Preferred Qualifications: Knowledge or previous experience of B2B small business marketing best practices, segments, behaviors and landscape. Previous professional experience executing multiple marketing campaigns simultaneously for multiple segments, products, channels. Previous experience in data and CRM-based marketing systems, technologies, capabilities or platforms. Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6%25 Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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Responsibilities

The Senior Analyst will support the development and execution of marketing strategies to engage Card Members with Membership Rewards points. This includes managing marketing execution processes and collaborating with various teams to launch targeted campaigns.