ABOUT US

Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

ABOUT THE TEAM AND THE ROLE

Retail insight is at the heart of the Ocado Retail grocery team – from advising the buying team on promotions to run and products to range, to understanding how our customers buy their weekly shopping though to building models for new loyalty schemes and personalised marketing campaigns – data and insight are critical to everything we do. We want our analysts to become experts in their areas as well as have the skills needed to produce great insight. We therefore run regular training sessions on the key tools needed – choosing visualisations, presentation skills, SQL, statistics and more.
The Retail Media and Data team at Ocado Retail Limited (Ocado) is responsible for Ocado’s onsite and offsite supplier advertising business, generating revenues from media space (e.g., search words, impressions on key areas of the website) and also commercialising our retail data via the beet platform & bespoke project work.
As a senior analyst within this team you will primarily support the retail media team to extract, manipulate and analyse data to enable the team to make major commercial decisions leveraging vast amounts of data that Ocado Retail has. You may also support bespoke project work sold to suppliers.
You will also be responsible for identifying opportunities within this business, and support the strategy and operations of this business area. Ocado Retail already has a mature supplier advertising proposition but is looking to significantly expand the proposition by opening new advertising channels for suppliers, while leveraging the latest ad technologies.
This is an exciting opportunity for someone looking to understand digital media advertising, with a passion for using data in making decisions, and wanting to be part of an entrepreneurial team working on high-impact projects.

Example projects

• Determine the impact of media assets so we can support suppliers in delivering their growth plans and achieve multi-million pound media sales target
• A/B test different methods for choosing the most relevant product to feature onsite to improve conversion and increase media revenue
• Create a database of audience segments to be used by multiple offsite platforms to optimise campaign targeting, increase ROI and drive supplier investment
• Create thought leadership content/case studies understanding how customers shop on O.com to help sell our ad solutions to agencies & suppliers
• Create reporting to understand the SFM budget exhaustion, to enable the media planning team to keep on top of suppliers that have a large build up of budget

WHAT YOU’LL DO

• Interrogating internal databases to provide recommendations to the retail media team and Ocado Retail’s senior leadership within the commercial context. This will involve both shorter term, quick turnaround questions to help inform tactical decision making and longer term projects shaping the future of the retail media team’s strategy.
• Visualising data and presenting insight in a concise manner with presentations tailored to the technical level of the audience.
• Develop and maintain reports and tools to enable self-serving of data among stakeholders.
• Monitor business KPIs on a continuous basis and provide suggestions on risks/opportunities frequently.
• Develop area expertise to drive understanding of the best route forward, and help shape the team’s weekly actions and long term priorities to have the greatest impact.
• Act as a subject matter expert with other Insight teams when projects overlap with other business areas.