Senior Associate, Account-based Marketing (Enterprise) at Plum Benefits Private Limited

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Sales Development, Outbound Prospecting, Cold Calling, Emailing, Social Selling, Salesforce, CRM Tools, Sales Engagement Platforms, ABM Strategies, Collaboration, Communication Skills, LinkedIn Sales Navigator, Outreach.io, Lusha

Industry

Insurance

Description

About the Role: As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth. Key Responsibilities: Account Research & Targeting - Conduct in-depth research to identify target accounts and key decision-makers. - Use Salesforce and other tools to analyze account data and prioritize outreach efforts. - Build ROI models to showcase the value of Plum's solutions to high-potential accounts. Outbound Prospecting & Engagement - Engage with senior leaders through calls, emails, and LinkedIn to generate new business. - Tailor your outreach strategy to meet the unique needs of each target account. - Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities. Collaboration & Strategy Alignment - Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns. - Ensure smooth handover of qualified leads to the sales team, maintaining clear communication. - Share insights and feedback to continuously improve sales and marketing efforts. Tracking & Reporting - Use Salesforce and sales engagement tools to track performance and analyze results. - Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies. What You Bring: 3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM. Strong cold calling, emailing, and social selling skills, especially with C-level executives. Proficiency in Salesforce, CRM tools, and sales engagement platforms. Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively. Excellent collaboration and communication skills with cross-functional teams. Experience using tools like LinkedIn Sales Navigator, Outreach.io, and Lusha.

Responsibilities

The Senior ABM Associate will conduct in-depth research to identify target accounts and engage with senior leaders to generate new business. They will collaborate with Sales and Marketing teams to align strategies and track performance using Salesforce and other tools.