Senior Associate, Account-based Marketing at Plum Benefits Private Limited

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-based Marketing, Outbound Prospecting, Salesforce, Cold Calling, Social Selling, C-level Engagement, Account Research, ROI Modeling, CRM Tools, LinkedIn Sales Navigator, Outreach.io, Lusha, B2B Marketing, Pipeline Generation, Cross-functional Collaboration, Lead Qualification

Industry

Insurance

Description

About the Role: As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth. Key Responsibilities: 1. Account Research & Targeting - Conduct in-depth research to identify target accounts and key decision-makers. - Use Salesforce and other tools to analyze account data and prioritize outreach efforts. - Build ROI models to showcase the value of Plum's solutions to high-potential accounts. 2. Outbound Prospecting & Engagement - Engage with senior leaders through calls, emails, and LinkedIn to generate new business. - Tailor your outreach strategy to meet the unique needs of each target account. - Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities. 3. Collaboration & Strategy Alignment - Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns. - Ensure smooth handover of qualified leads to the sales team, maintaining clear communication. - Share insights and feedback to continuously improve sales and marketing efforts. 4. Tracking & Reporting - Use Salesforce and sales engagement tools to track performance and analyze results. - Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies. What You Bring: * 3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM. * Strong cold calling, emailing, and social selling skills, especially with C-level executives. * Proficiency in Salesforce, CRM tools, and sales engagement platforms. * Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively. * Excellent collaboration and communication skills with cross-functional teams. * Experience using tools like LinkedIn Sales Navigator, Outreach.io, and Lusha.

Responsibilities

The role focuses on identifying and engaging high-value accounts through data-driven research and outbound prospecting to build a strong sales pipeline. It involves collaborating with sales and marketing teams to execute tailored campaigns targeting senior stakeholders and CXOs.