Senior Associate/Assistant Manager, Regional Esports Marketing

at  Garena

Singapore Marketing Experienced (Individual Contributor)

Job Description

• Develop and execute effective and innovative marketing strategies to support our esports tournaments, global events, esports in-game items, ad-hoc initiatives, and long-term objectives
• Present marketing plans to internal and external partners, ensuring strategic alignment and adequate level of support
• Define global guidelines, timeline, and best practices for marketing campaigns for our different types of esports experiences and products
• Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels
• Work with global and local content creators and community engagement teams on esports co-streaming strategy and execution
• Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs
• Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans
• Manage relationships with online platforms to support esports and competitive gaming
• Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
• Track performance metrics and adjust marketing efforts accordingly
• Analyze market trends and adapt strategies to position our esports and competitive gaming experiences at the forefront of the industry.

Job Requirements

• Minimum of 5 years of experience in a similar role within the esports industry
• In-depth knowledge of the esports ecosystem and trends as well as social media marketing and analytics tools
• Strong communication skills in both English and Chinese
• Creative thinker with the ability to generate innovative marketing ideas
• Able to handle multiple tasks simultaneously and willing to work on weekends
• Willingness to undertake frequent business trips
• Passionate gamer with a strong interest in FPS/Battle Royale genres

Please refer the Job description for details