JOB DESCRIPTION

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Washington Athletics has an outstanding opportunity for a Sr. Associate Athletic Director of Business Development to join their team.
Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all.
With over 650 student-athletes participating in UW’s 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world’s leading public research universities.
For more detailed information, please visit our Washington Athletics Candidate Dashboard .
The Sr. Associate Athletic Director of Business Development is a senior-level leader within Husky Athletics, reporting directly to the Deputy Athletic Director for Revenue Generation. The position requires cross-functional collaboration with other senior leaders, including the Deputy Athletic Director for External Relations and the Deputy Athletic Director/COO, to advance the department’s mission and operational excellence.

MINIMUM REQUIREMENTS

Bachelor’s degree in athletic administration, business, development, or a related field. A minimum of 7 years of experience in a sports revenue management role with increasing levels of responsibility.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Additional Requirements:

• Ability and experience in promoting and maintaining public relations.
• Experience with college or professional sports is highly desirable.

Revenue Development, Leadership & Management:

• Serve as a key strategic advisor to the Athletic Director and senior leadership, spearheading initiatives that elevate Husky Athletics’ revenue generation capabilities.
• Lead efforts to identify and optimize innovative revenue streams outside the purview of Advancement/Fundraising.
• Collaborate with internal stakeholders to develop a long-term revenue strategy informed by market trends, institutional goals, and athletic program needs.
• Drive external engagement through high-impact opportunities such as:

Naming rights for facilities, jersey patches and strategic spaces.

Sponsorship programs tailored to local, regional, and national businesses.

Exploration of potential public / private capital investments with ICA footprint.

• Provide analysis and oversight of existing revenue-generating units and recommend refinements for performance improvement.

Integration of Multimedia Rights Partner & Dawgs Unleashed NIL Program:

• Work closely with the Deputy Athletic Director of External and the Department’s multimedia rights partner, ensuring seamless integration, contractual alignment, and shared revenue goals.
• Oversee and guide the strategic direction of Dawgs Unleashed, Husky Athletics’ NIL business unit, aligning brand-building opportunities for student-athletes with partner interests.
• Lead cross-departmental efforts to optimize sponsorship activations, messaging, and revenue sharing models for Football, and Men’s & Women’s Basketball.
• Foster relationships with external stakeholders to unlock meaningful NIL opportunities at scale — from local small businesses to national campaigns.

Concessions & Retail Partnerships:

• Serve as the primary liaison with ICA’s concessioner partner, overseeing operations and fan experience enhancements.
• Ensure contract compliance and day-to-day operational excellence.
• Manage relationships with retail partners by aligning branding, merchandising, and retail strategies.
• Collaborate on game day activations, promotions, and retail initiatives.

Additional Duties:

• Represent Husky Athletics at university-wide meetings, community events, and relevant national industry gatherings.
• Provide mentorship to emerging leaders within the department.
• Participate in strategic planning efforts and assist in the development of policies and procedures that support departmental goals.