Senior Associate Digital & Performance Marketing at Dr Reddy's Laboratories Limited

Princeton, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Aug, 26

Salary

0.0

Posted On

10 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social, Paid Search, Retail Media, E-commerce, Performance Tracking, SEO, User Experience Optimization, Data Analysis, Budget Tracking, Digital Shelf Management, ROAS, CPA, CTR, CPC, Amazon Platform, Market Analysis

Industry

Pharmaceutical Manufacturing

Description

Company Description At Dr Reddy's "Good Health Can't Wait" By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community. Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background. Job Description This is an exciting opportunity for someone early in their digital marketing career who is passionate about building and growing consumer brands. You’ll support the execution of digital marketing programs across channels like social, search, retail media, and e‑commerce. This role is ideal for someone curious, analytical, and eager to learn how brands scale across D2C, Amazon, and retailer.com platforms. We’re looking for someone who: Approaches work with an owner’s mindset and a willingness to take initiative Is comfortable experimenting, testing, and learning quickly Cares deeply about understanding consumers and the competitive landscape Can shift between hands-on tasks and broader problem‑solving Brings fresh thinking, curiosity, and excitement to digital marketing Responsibilities: Digital & Performance Marketing Support Assist in executing media strategies across channels such as paid social, paid search, display, and retail media Help track and report on campaign performance (ROAS, CPA, CTR, etc.) Support budget tracking and pacing in partnership with senior team members Coordinate with agencies and partners on campaign setup and optimizations E‑Commerce & Digital Shelf Support Help maintain strong product presence online across Amazon and retailer.com Assist in updating product content, imagery, and SEO elements Monitor product detail pages (PDPs) for accuracy, consistency, and optimization opportunities Support digital shelf initiatives, including ratings & reviews and search performance tracking Website & App Support Help review and optimize user experience across brand websites and apps Support basic website updates, content refreshes, and QA testing Track site performance metrics and surface insights for improvement Collaborate with external developers to implement minor changes Reporting & Analysis Assist in pulling data for weekly and monthly performance reports Help consolidate insights on media, e‑commerce, and website performance Identify trends and areas for optimization Qualifications Educational qualification: Bachelor’s degree in Marketing preferred Minimum work experience: 3–5 years of experience in digital marketing, e‑commerce, performance marketing, or a related field (internship experiences accepted) Skills & attributes: Familiarity with channels like social media, search, and e‑commerce platforms Strong analytical skills with interest in performance data Basic understanding of marketing metrics (CTR, CPC, ROAS, etc.) Comfort working in fast‑paced, test‑and‑learn environments Curiosity, proactivity, and eagerness to grow Additional Information Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future. Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. Equal Opportunity Employer An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. For more details, please visit our career website at https://careers.drreddys.com/#!/ Job Family: Marketing Sub Job Family: Digital Marketing Preferred type of working: On-Premise Years of Experience: 6 - 12 Business unit: NAG

Responsibilities

Support the execution of digital marketing strategies across paid social, search, and retail media channels. Maintain product presence on e-commerce platforms and optimize website user experience through data-driven insights.