Senior Associate, Experience Planning at Omnicom Media Group US H&S

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

75000.0

Posted On

09 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Digital Marketing, Task Management, Interpersonal Communication, Collaboration, Presentation Skills, Organizational Skills, MS Office, Ad Serving, Flowcharting Systems, Syndicated Research, Media Billing Tools, Competitive Analysis, Budget Management, Consumer Insights, Strategic Planning

Industry

Advertising Services

Description

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Senior Associate, Experience Planning As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner. Qualifications 1+ of experience with offline and digital media planning A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Strong task management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills Strong organizational skills Excellent skills in MS Office (Excel, Word, PowerPoint) Basic knowledge of 3rd Party AdServing Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools Responsibilities Participate in an audience-first strategic planning philosophy Seek a consumer-centric view in all strategic thinking Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner Provide point-of-view on various offerings in the marketplace Participate in brainstorming sessions Create media plan recommendations and alternatives Select media vehicles and determine scheduling Investigate creative, innovative approaches to strategically reach the target consumer Analyze competitive activity in the marketplace Execute the media plan Recommend optimizations after reviewing the campaign results Generate tactical alternatives based on client needs and requests Measure media performance to determine the extent to which the original objectives and strategies were met Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans Study demographic data and consumer profiles to identify desired target audiences Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business Have a complete grasp on budgets and revenues This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $40,000—$75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

Responsibilities

The Senior Associate will develop and maintain a deep understanding of clients' businesses to ensure timely and accurate execution of media requirements. Responsibilities include creating media plan recommendations, analyzing competitive activity, and optimizing campaigns based on performance.