Senior Associate Footwear (Sportstyle) at PUMA

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Strategy, Line Planning, Trend Analysis, Market Research, Competitor Analysis, Product Development, Sneaker Culture, Fashion Trends, Footwear Construction, Range Building, Franchise Management, Consumer Insights, Project Management, Commercial Performance, KPI Tracking

Industry

Retail

Description

YOUR MISSION Reporting to: Teamhead Buying B2B eCom & Bodywear Position Summary: At PUMA, the Senior Executive – Product (Sportstyle Footwear) drives the creation of trend-led, consumer-first footwear ranges. Owns key franchises and supports seasonal line planning aligned with global direction and local relevance. Collaborates cross-functionally to translate insights, culture, and trends into commercially successful products. Plays a key role in delivering impactful launches, including new concepts and strategic collaborations. Key Objectives: Drive seasonal product strategy and line planning for Sportstyle Footwear, aligned with global direction Own and grow key franchises, ensuring strong commercial performance and brand relevance Translate consumer insights, market trends, and competitor analysis into actionable product opportunities Collaborate with design, merchandising, and marketing to deliver cohesive and impactful ranges Lead end-to-end product lifecycle of heat drops—from concept to launch and in-season performance tracking Identify and execute high-impact collaborations and special projects to elevate brand heat Monitor sell-through, feedback, and KPIs to continuously optimize product and range decisions Key Performance Indicators: Market Research Trend Analysis Range Planning Product Development Organizational Relationships: Internal : Buying Team, Marketing Team & VM team, Sourcing and RCC External : Partners – Sneaker Accounts YOUR TALENT Eligibility Criteria And Functional Competencies Required: UG/PG from renowned Fashion Institute 1-4 years experience Keeps a sharp pulse on sneaker culture, fashion trends, and competitive landscape Basic understanding of footwear construction, range building, and franchise management Ability to decode consumer needs and translate them into relevant product opportunities Delivers end-to-end product launches with strong attention to detail and timelines SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Responsibilities

The Senior Associate drives seasonal product strategy and line planning for Sportstyle Footwear to ensure commercial performance and brand relevance. They lead the end-to-end product lifecycle, including collaborations and heat drops, while collaborating with cross-functional teams to translate consumer insights into successful products.