Senior Associate - Integrated Marketing at InMobi

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

0.0

Posted On

26 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Project Management, Campaign Execution, Content Management, Digital Advertising, Email Marketing, Social Media, Lead Generation, Market Intelligence, Collaboration, Data Analysis, Budget Management, CRM Platforms, Ad Tech, B2B Marketing, Performance Metrics

Industry

Advertising Services

Description

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com Position Overview This position sits within the Asia Pacific (APAC) B2B marketing team at InMobi Advertising and reports to the Integrated Marketing Manager for APAC. As part of the Integrated Marketing function, you will support all advertising business units – InMobi Exchange, InMobi DSP, and Glance B2B – with the clear objectives of elevating brand equity, establishing thought leadership, and generating high-quality leads. The role is pivotal in driving marketing execution in India, covering events, case studies and reports, award nominations, social media, digital and email campaigns, and co-branded initiatives. You will work closely with the Content, Design, Digital, Social, and PR teams to deliver a cohesive and integrated marketing approach, while collaborating with Sales, Product Marketing, and Product teams to ensure alignment with business priorities. Additionally, you will lead strategic engagements with industry bodies and key vendors to strengthen InMobi’s presence in the ecosystem. Responsibilities Campaign & Program Execution Activate integrated marketing campaigns across touchpoints - events, social, email, digital, thought leadership and co-branded opportunities. Manage content and creative assets for campaigns, including event collateral, case studies, award nominations and reports. Manage demand generation assets such as landing pages and email campaigns using marketing automation tools. Serve as the project manager for campaigns, maintaining planning trackers to ensure timely and effective delivery. Cross-Functional & Partner Collaboration Work closely with Content, Design, Digital, PR, Product Marketing, and Sales teams to ensure campaign alignment with business goals. Act as a bridge between APAC marketing and regional stakeholders to drive collaboration and knowledge sharing. Nurture and manage relationships with vendors, suppliers and industry bodies. Market Intelligence & Reporting Track and share insights on industry trends, customer needs, and competitor activities. Develop reports and dashboards to measure campaign effectiveness against KPIs, with clear recommendations for optimization. Maintain organized expense tracking and provide regular updates on marketing activities. Knowledge & Expertise Build a deep understanding of InMobi’s product lines and services to inform campaign strategy and execution. Who You Are You are a creative and critical thinker who thrives on driving meaningful impact. Your curiosity pushes you to ask “why” and uncover deeper insights and discover better ways of operating. You are analytical, grounding your recommendations in logic and evidence. You bring a strategic mindset right down to execution by ensuring meticulous attention to detail and operational rigor. Above all, you demonstrate leadership, take ownership, and embrace learning – not only by upskilling and staying current with new technologies, but also by drawing lessons from diverse business situations. What You’ll Bring A bachelor's degree in marketing, business, communications, or related fields. A master's is a plus. 2–3 years of integrated marketing experience, ideally with B2B exposure. A keen interest in the ad tech space is a plus. Proven project management skills, including managing timelines, budgets, campaign plans and multiple stakeholders Hands-on experience executing campaigns across multiple channels: paid and organic social media, digital advertising, content, email, PR and events Proven ability to analyze performance metrics and optimize spend for results, and manage and forecast budgets Working knowledge of marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo) Experience with lead generation and working with sales teams to drive pipeline / conversion goals Bonus: experience in ad tech or SaaS, and/or exposure to APAC markets The InMobi Culture At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

Responsibilities

The role involves activating integrated marketing campaigns across various touchpoints and managing content and creative assets for these campaigns. It also includes collaboration with cross-functional teams and managing relationships with vendors and industry bodies.