Senior Associate, Media at Humana

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

107800.0

Posted On

20 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Buying, Optimization, Digital Media, Direct Response TV, Analytical Skills, Communication Skills, Collaboration Skills, Campaign Performance, Media Strategies, Agency Relationships, Healthcare Experience, Media Analytics Tools, HIPAA Compliance, Strategic Advisor

Industry

Insurance

Description

Become a part of our caring community and help us put health first Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. Join Humana’s Media Optimization & Effectiveness team and help us deliver targeted, impactful media strategies that connect members with the care and resources they need. As a Senior Associate you’ll play a key role in driving media performance and ensuring campaigns are aligned with business goals and member needs. In this role, you’ll collaborate with internal partners and external agencies to optimize media investments across paid channels and across lines of business. Overview This role is a strong strategic advisor who creates end-to-end media plans and programs that support ongoing customer acquisition and product awareness efforts across the Humana, CenterWell, and/or Reliance brands. You’ll help translate strategic objectives into media plans, monitor campaign performance, and identify opportunities for optimization. You’ll also ensure media efforts are compliant, efficient, and consumer centric. Key Responsibilities Serves as media subject matter expert in media and advertising technology, advising our POD teams on their media plans and serving as a bridge between other Humana teams and our media agencies. A pro-active, team player with strong communication skills, attention to detail, the ability to navigate across multiple teams and deep digital media and/or TV media knowledge. Identifies target audiences and specific messages, channels, and tactics; coordinates end-to-end media campaign strategy, planning, implementation, measurement and analysis. Serves as a trusted consultant both internally and externally on all aspects of media plans. Own agency relationship for given campaign, proactively providing briefs, guidance, feedback, direction, and approval. Driven performance marketer; eager to continuously improve by monitoring campaign performance and provide actionable insights to achieve business objectives. Collaborate with analytics and business teams to measure impact and refine targeting. Impact Your work helps ensure Humana’s media efforts run smoothly and effectively, supporting member and patient acquisition. Use your skills to make an impact Qualifications Required Bachelor’s degree. 5+ years of experience in media planning, buying, and optimization. Proven experience working with or at media agencies, with a strong understanding of agency workflows and campaign execution. Deep expertise in digital media or direct response TV (DRTV), including platform capabilities and performance metrics. Strong analytical skills, with the ability to interpret data and translate insights into actionable media strategies. Excellent communication and collaboration skills, with experience managing cross-functional projects and agency relationships. Demonstrated ability to develop and execute end-to-end media campaigns aligned with business goals and target audiences. Ability to serve as a strategic advisor to internal stakeholders and external partners on media planning and optimization. Preferred Experience in healthcare or regulated industries. Proficiency in media analytics tools (e.g., Google Analytics, Nielsen, Comscore). Understanding of HIPAA and compliance in media execution. Additional Information To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $78,400 - $107,800 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Responsibilities

The Senior Associate will create end-to-end media plans and programs that support customer acquisition and product awareness efforts. This role involves collaborating with internal partners and external agencies to optimize media investments and ensure compliance with business goals.