Senior Associate, New Business Growth at Harry's

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

113500.0

Posted On

28 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Behavior, Data-Driven, Self-Motivated, Analytical, Ad Campaigns, Entrepreneurial Mindset, Excel, Communication, Project Management, Creative Development, Market Research, Performance Metrics, Testing, Insights Analysis, Budget Management, Collaboration

Industry

Personal Care Product Manufacturing

Description

About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. About the Role This new role offers a unique opportunity to determine the next big growth lever for Harry’s and Flamingo brands reaching new customers through innovation. As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets. This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment. If you have a passion for product innovation and a track record of delivering results, we encourage you to apply. What you will accomplish: Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics Develop a learning plan of testable hypotheses to improve efficiency of ad spend Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences Conduct in-depth channel analyses, draw actionable insights from data, and share with the team Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others This might describe you: Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small Comfortable working with a high degree of ambiguity, implementing structure and process as you go Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product Skilled/experienced in Excel and comfortable manipulating raw datasets Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company Ability to independently prioritize time, staying organized in a fast-paced work environment Clear, concise communicator who can tailor a message to any audience You are a learner - always seeking to improve yourself, your team, and the world around you You thrive on direct, honest, and supportive feedback You are always thinking about how to help the teammates around you excel Sense of humor -- we take our work seriously and ourselves un-seriously Who you will work with: Report to the Innovation Growth Lead for Harry’s Work closely with a best-in-class Acquisition Marketing, Digital Product, Brand and Creative External vendors and 3rd parties who support across various marketing channels and tools Benefits and perks Medical, dental, and vision coverage 401k match Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom! We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $90,800-$113,500, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience. Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Responsibilities

The Senior Associate will test and develop new direct-to-consumer products while managing rapid testing and launch processes. They will also provide insights for go-to-market strategies and optimize ad campaigns.