Senior ATL Media Manager (all genders) at Journi GmbH

Vienna, , Austria -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth marketing, User acquisition, Media management, TV advertising, CTV advertising, YouTube advertising, Out-of-home media, Budget management, Campaign planning, Attribution modeling, Incrementality testing, Marketing mix modeling, Geo-testing, Agency management, Analytical thinking, Cross-functional collaboration

Industry

technology;Information and Internet

Description

We love the magic of memory keeping At Journi, we’re on a mission to build the world’s most-downloaded printing app. With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories. We're looking for a passionate Senior Growth Marketing Manager, ATL, to bring creative media strategies to life and drive business growth! -------------------------------------------------------------------------------- 🚀 WHAT YOU'LL DO * Lead and manage Journi's Above the Line (ATL) acquisition strategy across a variety of channels, including online video, audio, TV, CTV, YouTube, and Out of Home. * Take full ownership of planning, managing, optimizing, and scaling ATL budgets, with a focus on new user growth. * Create campaigns that elevate brand awareness while driving measurable new user acquisition and revenue growth. * Work closely with external agencies and partners to guide the development of high-quality media strategies, execution, and performance reporting. * Develop and oversee a structured testing roadmap across different channels, formats, creatives, and markets. * Collaborate with the User Acquisition and Brand teams to align on campaign planning, media strategy, messaging, creative, and growth targets. -------------------------------------------------------------------------------- 🎒 YOUR SKILLSET * Several years of experience in growth marketing, user acquisition, and media management, with expertise in TV, CTV, YouTube, and/or out-of-home media. * Proven experience setting up and executing media plans, making bookings, and measuring success. * Strong track record of managing large media budgets, with the ability to allocate spending based on impact rather than relying solely on channel benchmarks. * A network of contacts across channels, networks, and agencies, ready to hit the ground running with campaign planning. * Experience evaluating ATL performance using attribution, incrementality thinking, testing, and reporting techniques. * Familiarity with methods like MMM, lift studies, geo-testing, or other advanced measurement strategies. * Experience selecting and managing agencies and external partners. * A commercially-minded approach, with a strong sense of accountability and focus on outcomes. * A mix of analytical thinking and creative marketing instincts, with a knack for cross-functional collaboration with performance marketing, brand, and creative teams. * Strong communication skills in English, both written and spoken. * Right to work in the EU/Austria, and we welcome candidates from diverse backgrounds, including those based outside of Vienna or those open to relocating. 🔥 NICE-TO-HAVES * Experience in a consumer app, e-commerce, DTC, subscription, or scale-up environment. * International market experience. * Background in FMCG, media agencies, or similar industries with robust brand and media ownership. -------------------------------------------------------------------------------- ✨ WHAT WE OFFER A happy team makes for a happy workplace. We wouldn’t be able to do what we do without our team, and that’s why we offer: * A fair annual gross salary starting at € 75.000. Our final offer depends on your experience and qualifications. Plus, a bunch of awesome social benefits, such as: * Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!) * Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri) * Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences * Go places: we reimburse your public transport card for Vienna * Team first: join our yearly team-building Journi to exciting destinations * Mac your life easier: with a company MacBook, also available for personal use * Boost your German: weekly in-house lessons in small groups * Special treatment: enjoy a premium membership on all Journi products ... and more! -------------------------------------------------------------------------------- 📫 WHAT TO EXPECT AFTER YOU APPLY 1. Intro call with the Talent Acquisition team (30 min) 2. Time-boxed, asynchronous challenge (4 h) 3. Technical interview with the Hiring Team (1 h) 4. Final interview with the Leadership team (1 h) Please include your CV and cover letter with your application. -------------------------------------------------------------------------------- ABOUT US Everyone is welcome at Journi No matter your background, identity, or story, if you’re exceptional at what you do, there’s a place for you here. We believe that an inclusive team is a stronger team, and we want everyone to feel respected and understood from the moment they join us. Turning digital memories into something you can hold Our goal is simple: to make it effortless for you to preserve the memories you cherish. By combining smart technology with a love for design, we turn "photo chaos" into high-quality keepsakes in seconds. You capture the moments; we help you keep them forever. A global team with heart More than 10 million people around the world already use Journi to create their Photo Books, and we’re just getting started. We’re a global team of 100+ people united in Vienna, thinking big and building with care. We work hard, but we never take ourselves too seriously. We keep things informal, friendly, and always on our users' side. If you’re excited to solve meaningful challenges and shape a product loved by millions, we’d love to hear from you. 🌟

Responsibilities

Lead and manage the Above the Line (ATL) acquisition strategy across various channels including TV, CTV, and YouTube. Oversee budget allocation, campaign execution, and performance reporting while collaborating with internal teams and external agencies.