Senior Audience Growth Specialist at The Channel Company

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Audience Growth, Audience Acquisition, YouTube, Social Platforms, WhatsApp Communities, Newsletters, Events, Funnel Optimization, Audience Journey Mapping, CRM, Marketing Automation, Analytics, SEO Principles, Cohort Analysis, Data Literacy, Platform Savvy

Industry

Advertising Services

Description

About the Role The Channel Company is looking for a hands-on Senior Audience Growth Specialist to directly grow and activate our audiences across new and emerging media platforms — including YouTube, social channels, WhatsApp communities, newsletters, events, and owned platforms. This is a doer role, not a people management role. You will personally design, execute, test, optimise and scale audience acquisition activity end-to-end. We are not looking for someone who knows how it should be done and delegates — we need someone who gets stuck in and owns outcomes. You will be accountable for audience growth results across multiple channels, working closely with marketing, data, editorial, events and communities teams, but without managing a team. Think senior specialist, builder, operator. What You’ll Do Drive Audience Growth Across New Media Channels Execute audience acquisition across YouTube, social platforms (e.g. LinkedIn, X, Instagram), WhatsApp communities, newsletters, and events Build, launch and optimise acquisition funnels - from first touch through repeat engagement Grow high quality, engaged audiences, not vanity metrics Own and Improve the End-to-End Audience Journey Map, test and refine the full audience journey across channels and touchpoints Identify friction points in discovery, registration, opt-in and engagement - and fix them Continuously experiment with formats, messaging, CTAs and distribution strategies Be Hands On with Platforms & Tools Set up and optimize landing pages, forms, registrations and conversion paths Work directly in CRM, marketing automation, analytics and community platforms Use AI enabled tools to scale testing, insight generation and personalization Build and Activate First Party Audiences Grow opted in, compliant first party audiences across owned channels Use behavioral and performance data to inform targeting, segmentation and prioritization Translate insights into practical changes, not just reports Measure, Learn and Optimize Track performance across channels (growth, conversion, engagement, retention) Clearly articulate what’s working, what isn’t, and what you’ll do next Take ownership of outcomes - adjust fast when something isn’t delivering Partner Without Managing Work closely with marketing, data, editorial, events and communities teams to align execution Influence through expertise and delivery rather than hierarchy Act as a trusted operator who gets things done What We’re Looking For Experience 4 - 8 years in audience growth, acquisition, lifecycle or distribution roles Proven hands-on execution across digital and social channels (especially YouTube, social, messaging/community platforms) Experience in B2B media, events, content or community led businesses strongly preferred Track record of personally delivering measurable audience growth Skills & Approach · Deep knowledge of SEO principles, social media algorithms, and CRM platforms · Ability to perform cohort and funnel analysis to identify where users are engaged and dropping off · Strong interpersonal skills to influence editorial and product teams to adopt new data-driven workflows · Doer mentality - you execute, test, iterate and ship · Comfortable being accountable for results without managing people Data literate and platform savvy, but focused on action over theory Strong understanding of audience behavior and content led growth Pragmatic, resourceful and biased towards progress Mindset Senior enough to own outcomes, humble enough to roll up sleeves Curious, experimental and comfortable with ambiguity Motivated by impact, not job titles or headcount What’s on offer: 35 hours of work per week Generous Holiday package + National bank holidays Opportunity to join a growing business with lots of opportunities to influence. Hybrid working available. Temporary International Remote Working Opportunities Life assurance scheme Employee referral scheme A tailored training and induction plan - we want you to succeed! Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver The opportunity to work within a globally diverse team The opportunity to learn new skills in an ever-changing and adaptable business

Responsibilities

This role involves personally designing, executing, testing, optimizing, and scaling audience acquisition activities across new and emerging media platforms like YouTube, social channels, and newsletters. The specialist will be accountable for driving measurable audience growth results across multiple channels by owning and refining the end-to-end audience journey.