Senior Brand Designer at ExaCare AI

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

09 Jul, 26

Salary

0.0

Posted On

10 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand design, Visual design, Creative direction, Figma, Typography, Layout, Systems thinking, Web design, Responsive design, Brand strategy, Campaign management, Art direction, Motion graphics, Illustration, AI-native workflows, B2B SaaS

Industry

Software Development

Description

About the Role We’re hiring our first Senior Brand Designer to join our newly established Growth & Marketing team. You will own the visual identity of ExaCare AI, from the ExACare AI website to every campaign, event, and product launch. You’ll help establish and scale our brand in the market through distinctive campaigns, a best-in-class website, memorable events, sharp product storytelling, and a clear, consistent visual system. We’re looking for a senior IC who wants real brand and creative ownership, not a narrow execution role. You’ll work across nearly every aspect of growth and marketing and help drive real business outcomes through design. You’ll be the person who defines what “on-brand” means at ExaCare AI, raises the creative bar across the company, and helps bring ideas and campaigns to life. You’ve owned brand and creative direction at an earlier-stage company, built strong design system foundations, and shipped work with exceptional craft and judgment. You know how to move from ambiguity to concept to polished execution. This is a low-ego, high-output environment. We’re looking for someone with high standards, strong taste, a bias to action, and deep pride in their craft. What You’ll Do Lead creative across campaigns and launches: Own the creative behind every launch, campaign, event, and public moment, from the initial concept to the final asset. Support growth and marketing initiatives: Be involved in everything from long-term brand strategy to one-off design requests to paid ad creative, and everything in between. Own the brand system: Evolve our visual identity into a more robust design system across the entire company, allowing everyone to be a builder of high-quality, on-brand assets. Own the visual identity of the ExaCare AI website: Lead the visual design of our website, treating it as a creative medium, not an execution task. Help us scale production across the website, while maintaining, and further developing, our high design standards. Be the brand and creative voice in the room: Show up to cross-functional conversations with a strong perspective, helping PMM translate messaging into something worth looking at, helping Growth land campaigns that truly resonate, and pushing the founders on what the ExaCare AI brand should look and feel like. Manage external creative partners when needed: Direct freelancers, agencies, illustrators, animators, photographers, or production vendors to extend capacity while maintaining quality and consistency. Use AI to increase leverage: Experiment with AI-native workflows that improve ideation, production speed, and creative scale, without sacrificing quality. What You’ll Bring Experience: 6+ years in brand design, visual design, or creative roles, ideally in B2B SaaS, health tech, or another fast-moving technology environment. You’ve operated as a senior individual contributor with meaningful ownership. Technical craft: Expert-level fluency in Figma, with strong command of typography, layout, hierarchy, systems thinking, and production across digital, web, paid, social, events, and print. Creative range: Your portfolio shows conceptual thinking, not just execution. You’ve designed campaigns with a distinct point of view. You’re also able to move easily from brand identity to a paid ad to a large-scale event, flexing your creative range. Strong taste: You truly feel like you know what “good” looks like, and more importantly, you can articulate why clearly. You’re able to tell the difference between a design problem and a messaging problem. Concepting ability: You can take an unpolished creative brief and come back with something specific and surprising. You want to be deeply involved in idea generation, not just execution. Brand system depth: You’ve built or matured a visual identity system, and enabled an organization to move faster with high-quality creative production. Web design fluency: You understand responsive design, UX implications, web production constraints, and where motion can elevate or distract. You need to be able to design in a way that translates into a clean development handoff (we use Sanity as our CMS). AI-native workflows: You use AI tools to move faster and think bigger. You’ve experimented with what’s useful, what’s not, and are constantly tinkering with new products. Bonus Points You have motion / animation skills You have experience with illustration, art direction, or photography direction You find healthcare genuinely interesting You believe mindset and capabilities matter more than a resume You are comfortable with early-stage messiness and chaos Benefits + Perks Competitive salary and equity in a high-growth startup Flexible PTO, take what you need Medical, dental, and vision coverage Great startup culture, including company off-sites High-achieving team, including ex-Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more An insight into our Core Values Only the Best Belong Here We are unapologetic about talent. This should be the best team you have ever been on. Protecting that standard is how we honor each other’s time, ambition, and craft. The Patient is Downstream of Every Decision At the end of the day, this is about the patient. We get there by deeply respecting post-acute operators and partners, because their work is the path our software travels to create better care. Raise the Bar on Ownership We grow because people here go beyond the minimum. We invest extra effort, care, and ownership into what we build. The World is Moving Fast. We move Faster. This is a race. We work hard, we move early, and we stay ahead of problems and competitors. If we slow down, someone else will pass us. Radical Candor, Zero Politics. We say what’s true, early, and we keep communication direct and clean so the team can move. Bring Good Vibes and Win Together We win as a team. We bring energy, support each other, and make the workplace somewhere people are excited to show up to. If this sounds like you, we'd love to have a chat! #LI-Hybrid

Responsibilities

You will own the visual identity of ExaCare AI, leading creative strategy across campaigns, events, and the company website. You will also develop a robust design system and manage external creative partners to ensure high-quality brand consistency.