Senior Brand & Digital Manager, North Europe
at
Mars
CCB7, , United Kingdom
-
Full Time
Start Date
Immediate
Expiry Date
03 Oct, 25
Salary
0.0
Posted On
04 Jul, 25
Experience
0 year(s) or above
Remote Job
Yes
Telecommute
Yes
Sponsor Visa
No
Skills
Good communication skills
Industry
Marketing/Advertising/Sales
Description
Responsibilities
You will be accountable for sustainable and profitable growth of the Royal Canin Brand through effective Brand strategy and Brand building initiatives in a specific Cluster.
You will be responsible for Brand and Healthy pet cluster market diagnostics, and will use this to build the cluster markets annual integrated Brand Activation plan to secure reach, conversion and engagement with Pet owners to increase long term value
You will build communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework
You will be responsible to manage A&P budget and resources to ensure and optimise ROI across key initiatives
You will drive end to end direct engagement, conversion and retention at market level
You will collaborate closely on a global and regional level with Media manager, content Team, CRM team and PO insights analysts to secure development and perfect execution of in market brand activations.
You will collaborate closely with Healthy portfolio end-to-end lead to translate portfolio strategy into action.
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