Job Description :
Job Title: Senor Brand Manager
Duration: 12 months
At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.
Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of passionate peers.
About the role
In Diageo Ireland we operate with an Outcome Based Marketing model where roles below L4 sit within talent pools and are assigned to projects to deliver outcomes aligned to our share and margin aspirations.
As such, this role will work on projects across our beer and spirits portfolio giving access to a breadth of experience and partners.
This role will be responsible for creation of growth drivers and brilliant execution of plans. Strong project management skills will be a key requirement of this role to lead multiple inputs and partners.

About you

• 6+ years of relevant marketing experience
• Successful management of senior partners, resulting in strong and positive outcomes
• Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
• Demonstrated brilliant execution to high standards across various pillars of brand building
• Deep personal accountability for great performance
• Strong commercial and numerical competence with attention to detail Experience working across multiple countries/geographies

In this role you will be:

Leading:

• The digital & media point of contact for the brand. Leading our social strategy and working closely with our media and content agencies to ensure our brands are properly set up to create seamless omnichannel experiences.
• Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumers
• Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
• Delivery of all project critical metrics as defined to successful outcome
• A ‘never settle’ attitude, especially when it comes to creating brilliant brand experiences for our consumers

Supporting:

• Shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project metrics are met on time and on-budget
• Ensuring all projects meet the Diageo Ireland expectations:
• Impact: Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
• Fame: Making our brands the most talked about and resonant in culture
• Local relevance: Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
• Creative Flair: We create work that stops consumers and is recognised globally
• Learning: No project is over until we have learned from it and shared the takeaways

You ‘ll be building purposeful winning brands by:

• Strong strategy activation and compelling brand storytelling capabilities
• Emerging capability in prioritisation and strategy development
• You’ll be using insight to sell more:
• Skilled at using data to increase personalisation and effectiveness of campaigns
• Insight generation capability- translating consumer curiosity into insights
• You’ll be forging powerful partnerships:
• Driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
St James Gate
Additional Locations :
Job Posting Start Date :
2025-04-1

• Strong strategy activation and compelling brand storytelling capabilities
• Emerging capability in prioritisation and strategy development
• You’ll be using insight to sell more:
• Skilled at using data to increase personalisation and effectiveness of campaigns
• Insight generation capability- translating consumer curiosity into insights
• You’ll be forging powerful partnerships:
• Driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth driver