Senior Brand Manager at Abbott Pediatrics

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Market Analysis, Product Management, Cross-Functional Collaboration, Strategic Thinking, Customer Needs Analysis, Sales Forecasting, Training Program Design, Financial Planning, Expense Monitoring, KOL Relationship Management, Marketing Portfolio Planning, Evidence-Based Messaging, Clinical Tools Development, Product Promotion, Market Share Growth

Industry

Hospitals and Health Care

Description

Major Responsibilities/Activities: Marketing Planning Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product Product/Project Management Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image Direct the product promotion and growth initiatives to attain increasing of market share Work with other function management team to ensure the cross functional alignment of product strategies Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners. Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products Professional Relationship Identify the opinion leaders in related area. Lead to build and maintain professional relationship with KOLs Establish and develop the national expert network to ensure the strong expertise for assigned products Develop the loyalty speakers from KOLs Cost Control & Monitoring Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business Monitor and control marketing expenses in line with budget on monthly basis Modify and manage expenses allocation to regions Requirements: Minimum of 2 years in brand marketing within the pharmaceutical industry at BM/SBM level; prior experience as a brand owner is a plus. Therapeutic Area: Prefer candidates with experience in surgical products or a combined background in both surgical and internal medicine fields. Language Skills: Fluent in English both oral and written Strong data acumen with strategic thinking capabilities; excellent cross-functional collaboration skills. Good understanding of business and product knowledge with marketing sense Should be self-motivated, creative and well organized

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Senior Brand Manager will conduct marketing planning, manage product projects, and develop professional relationships with key opinion leaders. They will also oversee cost control and monitor marketing expenses to ensure alignment with budget goals.