Senior Brand Manager at Abbott Pediatrics

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

02 Apr, 26

Salary

0.0

Posted On

02 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, HCP Marketing, Consumer Marketing, Medical Marketing, Project Management, Data Analysis, Digital Marketing, Presentation Skills, Communication Skills, Problem Solving, Team Player, Self-Motivated, Creative, Organized, Marketing Strategy, Training

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: JOB SUMMARY • Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for PediaSure • Be expected to play a leadership role in HCP and Consumer marketing areas • To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products. • To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share. MAIN RESPONSIBILITIES HCP marketing Prepare HCP marketing materials related to PediaSure by ensuring timely translation of global/approved materials used to Vietnamese language. Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators. Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness. Help facilitate team to understand therapeutic areas and opportunities for PediaSure and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels. Develop annual medical marketing and education plan which is aligned with marketing strategies and plan. Act as medical and product consultant to sales and marketing team. Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs Ensure quarterly product knowledge training, refreshment and testing for the sales team Consumer/Patient marketing Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary. Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam Other Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging. Maintain and monitor a marketing measurement framework that covers all aspects of marketing Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels MINIMUM BACKGROUND/ EXPERIENCE REQUIRED Work Experience Experience - 6-8 years Experience Details Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus Experience in consumer marketing and/ or medical marketing experience in MNC Digital marketing experience Data analysis, project management CORE Skills Required Behavioral / Leadership Skill (Competencies required for role) Good presentation skills and oral communication skills· Proactive in problem resolving and a team player Self-motivated, creative and well organized Language Skill (any specific language required) Good command of English Computer Skill (any specific Computer Skill required) MS Office Education MBA or marketing management from a reputable university would be an advantage The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: Vietnam > Ho Chi Minh City : Me Linh Point Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

The Senior Brand Manager will lead marketing activities for PediaSure in Vietnam, focusing on both healthcare professionals and consumers. Responsibilities include developing marketing plans, creating HCP materials, and conducting training for the sales team.