CORE RESPONSIBILITIES
Customer Centricity
- Identify clinical and payer customer needs and meetings these with differentiated and relevant value proposition to lead a customer experience that helps us win in the marketplace
- Spend 20% of time engaging customers.
Build engaging and productive cross functional relationships across Almirall
- Engage with key stakeholders in the UK and Global teams on a day to day and project basis
- Own the relationships with the relevant global and local colleagues
- Attend and actively participate in planning and delivery meetings with the Global and wider Almirall teams.
- Live marketing team values in all interactions
Lead the cross-functional development of strategic and operational brand plans
- Identify data/insights gaps to support decision making and work with relevant stakeholders to fill these gaps and integrate in planning process
- Ensure plan alignment with local, global and corporate direction/objectives
- Identification of key business drivers to address market issues
- Prioritise projects/activities from all relevant business areas
- Ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers.
CORE RESPONSIBILITIES (CONT’D)
Drive flawless execution of projects/activities supporting plan objectives
- Lead cross-functional development and monitoring of KPIs and decision making on relevant corrective actions
- Overall responsibility for project management of cross-functional team
- Responsible for delivering marketing activities on time, on budget to quality targets
- Responsible for budget within remit
- Manage external agencies to deliver projects
- Own customer facing responsibilities defined with Business Unit Director
- Maintain and optimize relevant digital platforms and governance process
- Champion MCM initiatives across the organization and especially with field teams
- Ensure all activities are carried out compliantly and contribute to process development where required.
Responsible for providing an accurate and realistic forecast of sales/stock for relevant brands
- Working closely with the Business Insights and Commercial Excellence Manager, build and present scenarios with assumptions
- Gain agreement on forecasts by the Business Unit Director
- Monitor sales against forecast, taking action when appropriate
Act as an ambassador embedding the marketing team within the wider organisation
- Build and keep relevant, a deep understanding of the environment covering customers, patients, dermatology and other important disease areas, including therapeutic expertise and the market environment in general
- Continue to build and keep relevant, a high level of expertise in marketing with a focus on the use of digital
- Stay up to date with the external environment by attendance at customer meetings and regular liaison with key customers and sales team
- Implement and share best practice and insight across the organisation that contribute to achievement of national objectives
- Provide area expertise supporting the wider business on a needs basis
The Senior Brand Manager, Psoriasis is a high-profile role and will lead the commercial success of Almirall’s psoriasis medicines. Leading the cross functional team and alongside Almirall global colleagues you will have responsibility for:
- Leading the strategic and tactical planning process adopting a dynamic and agile mindset
- Budget responsibility to include forecasting, managing operating expenses and delivering budgeted sales
- Analyses and interpretation of sales data, KPIs, market research and trends
- Supporting discussions on pricing, reimbursement and access decisions Leading cross-functional brand team activities and provide guidance to others
- Working closely with the sales team to align sales force activity and engagement
- Developing, delivering and evaluating the integrated omnichannel plan and development of promotional materials across multiple channel
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