Senior Brand Manager BiFi DACH at Jack Link's Protein Snacks

Dusseldorf, North Rhine-Westphalia, Germany -

Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand strategy, Marketing planning, FMCG, Brand equity, Consumer research, Brand analysis, Trade marketing, Project management, Market analysis, Budget management, Communication, Stakeholder management, German market knowledge, Entrepreneurial thinking, Result driven, English and German fluency

Industry

Manufacturing

Description

Company Description At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago. We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar. As part of the Link Snacks global enterprise, our team across EMEA (Europe, the Middle East and Africa) is focused on driving the growth of the real meat protein snack category with a strong emphasis on our brands: Jack Link’s®, Peperami®, BiFi®, and Minuets. We operate through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom. Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks. But we’re not just about snacks; we’re driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon! Values we bring to life. Every. Single. Day. Job Description Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as Senior Brand Manager BiFi at Jack Link’s EMEA. In this position, you will drive the BiFi brand strategy, activation and performance to deliver sustainable brand and commercial growth in the DACH region. Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. This position is based in Dusseldorf and you will be reporting to the Marketing Manager DACH. You will be responsible for: Co-develop annual marketing plans for the BiFi brand (focus on Germany) in accordance with the EMEA brand plans to achieve goals and to drive growth, identifying new marketing opportunities and promotional programs Develop and execute ideas to increase brand equity and brand awareness to achieve sustainable growth targets Maintain promotional plans for the brands, coordinating with the Operations department where applicable (e. g. promotional packaging etc.) Plan POS materials and coordinate logistics and order quantity Monitor ATL/BTL allocation, tracking spend structure e.g. for advertising, promotion, media and research agencies Benchmark and understand market best practices Initiate and coordinate qualitative and quantitative research Analyze and interpret market - and consumer information and based on the findings, make recommendations in the areas of communication and promotion Coordinate and cooperate with the Procurement department and design- and communication agencies regarding advertising, promotion, media and research Support Sales teams with supporting market-, brand- and product information Manage budgets within guidelines Embracing the Jack Link’s culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward Qualifications EU Citizenship and/or valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language. To succed in this position we are looking for someone who brings: Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field Minimum of 4 years work experience in Consumer Marketing within FMCG Internatioanl brands, with proven track record brand building. Experience in Consumer Research, Brand Analysis and Trade Marketing Experience in leading projects Strong market knowledge on German FMCG market (Retail and Out of Home) Entrepreneurial thinker, creative marketer, Customer focused and result driven Action oriented and able to influence others through clear and concise communication Highly self-motivated Fluent English and German is mandatory Additional Information Our benefits At Jack Link’s EMEA, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being! A permanent employment contract with competitive salary and an excellent bonus scheme (above market) In addition to public holidays, you will benefit from 30 days of paid annual leave to rest, recharge, and maintain a healthy work–life balance. Hybrid working model, because we believe the future of work is based on a modern, adaptable, and agile workplace culture. 3 days from our office in Dusseldorf and 2 home office days. Company Pension Scheme Bicycle Leasing Program Enjoy nutritious high protein snacks to keep you energized throughout the day! You will be part of a vibrant, dynamic and international team! Throughout the year, we organize a variety of team activities and initiatives designed to strengthen collaboration, encourage knowledge sharing, and foster a strong sense of belonging. Equal Employment Opportunity Employer Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law. Sub-Department: Consumer Brands Department: Marketing

Responsibilities

The Senior Brand Manager will drive the BiFi brand strategy and activation to deliver sustainable commercial growth in the DACH region. Responsibilities include developing annual marketing plans, managing promotional budgets, and coordinating with cross-functional teams to increase brand awareness.