Senior Brand Manager, Brand Growth & Innovation - Cottonelle® at KimberlyClark
Chicago, Illinois, USA -
Full Time


Start Date

Immediate

Expiry Date

16 Oct, 25

Salary

214200.0

Posted On

17 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Budget Setting, Brand Marketing, Renovation, Travel, Manufacturing, Business Planning, P&L Management, Long Term Projects, Technology, Segmentation, Collaboration, Product Innovation

Industry

Marketing/Advertising/Sales

Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Brand Manager, Brand Growth & Innovation will lead brand building initiatives across North America for Cottonelle® Portfolio, as well as develop, gain support and lead 3–5-year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales.

In this role, you will:

  • Enable sustainable delivery of business objectives, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation
  • Lead development of the 3-year Strategic Business Plan (SBP)
  • Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of Cottonelle® within total sector portfolio
  • Lead brand architecture, define benefit platforms and deliver pathway to deliver lighthouse claim
  • Develop 5-year holistic innovation funnel across the entire consumer experience (product, packaging and promise) that consistently delivers the brand promise, meets SBP targets and drives a sufficient FEI pipeline
  • Manage one direct report and be accountable for cross-functional delivery of innovation plans across premium and super premium tiers; support regimen multi-year pathway in partnership with Flushable Wipes team
  • Lead portfolio technology mapping and cascade strategy, including business case ownership of big technical bets
  • Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP
  • Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)
  • Lead PPA & pricing tied to innovation
  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business
  • Identify and lead process improvements at the brand or portfolio level
  • Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Responsibilities

In this role, you will:

  • Enable sustainable delivery of business objectives, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation
  • Lead development of the 3-year Strategic Business Plan (SBP)
  • Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of Cottonelle® within total sector portfolio
  • Lead brand architecture, define benefit platforms and deliver pathway to deliver lighthouse claim
  • Develop 5-year holistic innovation funnel across the entire consumer experience (product, packaging and promise) that consistently delivers the brand promise, meets SBP targets and drives a sufficient FEI pipeline
  • Manage one direct report and be accountable for cross-functional delivery of innovation plans across premium and super premium tiers; support regimen multi-year pathway in partnership with Flushable Wipes team
  • Lead portfolio technology mapping and cascade strategy, including business case ownership of big technical bets
  • Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP
  • Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)
  • Lead PPA & pricing tied to innovation
  • Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business
  • Identify and lead process improvements at the brand or portfolio level
  • Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channel

In one of our professional, roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

  • Bachelors Degree in Business/Marketing. Masters/ MBA with concentration in Marketing degree preferred
  • At least 10 years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
  • P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
  • Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
  • Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
  • Experience with brand positioning and brand strategy development.
  • Proven concept & brief writing of both product innovation and renovation and commercial news.
  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
  • Demonstrated capability in leading agency partners in long-term projects.
  • Ability to pull insights from multiple sources and synthesize into a compelling story for change.
  • Strong skills and experience with diagnosing and resolving complex problems and opportunities.
  • Entrepreneur can-do attitude to find ways to break down growth barriers.
  • Demonstrated positive energy to effectively represent brand internally and externally.
  • Travel 10-20% of the work tim
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