At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

REQUIRED QUALIFICATIONS

• 7+ years’ experience in Marketing/Media/Advertising
• 5+ years of marketing/brand strategy experience with a foundation of digital media and retail/CPG ecosystem understanding
• 3+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
• 3+ years of cross-functional leadership experience
• 2+ years of digital media or retail media experience including examples of B2B public relations and paid media campaigns

PREFERRED QUALIFICATIONS

• Experience in product marketing at a digital media vendor or retail media network for 2+ years.
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery of positive results.
• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base. Including comfort with coordinating and preparing for business announcement scenarios.
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Familiarity with various business platforms – Adobe Analytics, Marketo, LinkedIn business manager
• Travel requirement is up to 25%.

EDUCATION

• Bachelor’s degree in business, marketing or related field or equivalent (High School Diploma and 4 years of experience) required.
• MBA preferred

As the voice of CMX in the market, your ability to assess the competitive landscape and advertiser needs (current and future) is paramount to success. We will rely on you to craft CMX into a unique brand with a solidified, differentiated, and consistent industry position and then drive that story through paid, owned, earned channels in concert with our internal creative agency, external PR agency, media agency and business leadership teams.
In this position you’ll be responsible for strategically deploying content on behalf of our retail media business across paid and owned channels, including website, LinkedIn, sales support collateral and media campaigns. You’ll call the plays and orchestrate cross-team involvement to foster a comprehensive CMX content calendar driven by focused messaging that drives engagement in our products and client solutions for CMX advertisers.
You’ll work collaboratively with many teams across the organization. We’ll rely on your expertise in digital media and public relations to support our overall business objectives and help us stand out from the competition with integrated marketing efforts.
Lastly, you’ll lead brand health tracking and research to guide efforts to understand our position in the market, along with key opportunities to drive our overall narrative with key stakeholders. This includes “closing the loop” on marketing tactics by establishing and reporting on key media KPIs.