About the job

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in Europe with 40+ salons globally, and we are driven by a passionate and disruptive team to achieve our mission. We’ve brought together a world-class team from a wide range of industries. As we continue to expand, we need brilliant people (like you!) to help bring the Townhouse brand to life across the world.

• Our valuesHere at Townhouse, we live by our three core values;Details matter
• Passionate in everything we do
• Nice people

Townhouse was born out of the idea that ‘details matter’ - our customers strive for perfection in the details, and so do we. Our passion fuels our work and drives constant innovation. Finally, we pride ourselves on finding nice, kindhearted people to join our mission to revolutionise the industry.

ABOUT THE ROLEAs Senior Brand Manager, you will play a key role in shaping and delivering Townhouse’s brand strategy across our company-owned salons and international franchise markets. Working closely with the Marketing and Customer Director, you will define our brand positioning, develop clear guidelines and create the tools needed to deliver a consistent, distinctive Townhouse experience as we continue to grow globally.You will lead our brand creative agency relationship and collaborate with teams across Digital, Social, PR, Product and Operations to bring our brand to life at every customer touchpoint. Combining creative thinking, customer insight and commercial understanding, you will build brand awareness, drive bookings and support long-term growth across markets.

• KEY RESPONSIBILITIESDevelop and deliver the global brand strategy, including positioning, guidelines, distinctive brand assets and measurable objectives, ensuring consistency across salons, channels and markets.
• Use customer research, competitor analysis and brand performance data to measure effectiveness, identify growth opportunities and make informed recommendations on brand investment.
• Develop franchise brand guidelines, marketing toolkits and approval processes, working with international partners to maintain brand standards while adapting to local markets.
• Manage the day-to-day relationship with the brand creative agency, overseeing briefs, feedback, creative quality and delivery of campaigns and new market launches.
• Work closely with Digital, Social, PR and Influencer teams to deliver consistent messaging and creative across paid, owned and earned channels.
• Develop visual merchandising standards for salons, retail displays and point-of-sale materials, partnering with Product, Commercial, Operations and Training to ensure the customer experience reflects the Townhouse brand.
• Build strong relationships with internal teams, agencies and franchise partners, balancing creative ambition with commercial priorities to support sustainable growth.

• ABOUT YOUYou have proven experience developing brand strategies and delivering measurable brand and commercial growth.
• You have experience working with franchise partners across multiple markets, ideally within a premium services, beauty, hospitality or consumer business.
• You are confident managing creative agencies, writing effective briefs and overseeing creative delivery from concept to execution.
• You understand how to build a consistent global brand while adapting positioning, messaging and creative to reflect local markets and customer needs.
• You are commercially minded and comfortable using research, data and insight to evaluate performance and guide investment decisions.
• You understand the relationship between long-term brand building and activity that drives immediate customer response, bookings and retention.
• You have experience developing brand standards for physical environments, such as retail spaces, service environments or visual merchandising.
• You are a strong communicator and collaborative leader who can influence stakeholders, inspire creative partners and champion brand consistency across the business.