DESCRIPTION

The Senior Brand Manager will play a pivotal role in shaping and executing brand strategies that elevate brand equity and drive business growth. It’s a dynamic opportunity for someone who can take charge of brand direction, work across teams, and ensure a unified brand experience.
As a key member of the expanding Marketing team, this newly established position will involve leading a small team and serving as the brand custodian. The Senior Brand Manager will ensure brand alignment across all touchpoints, support sales enablement through strategic content development and work closely with the Events and Media Manager on PR and comms activity.
The ideal candidate will possess a strong background in brand management, creative leadership, and cross-functional collaboration, with the ability to inspire and motivate a diverse team while fostering a cohesive brand presence in the market.

SKILLS, KNOWLEDGE AND EXPERTISE

• Strategic thinking and problem-solving skills, able to work in a fast-paced growth environment.
• Proven experience in brand management and communications, with a track record of successfully leading brand initiatives and working with creatives.
• Commercially minded, able to work closely with teams across the business including sales and research
• Strong understanding of brand strategy, positioning, and persona based marketing.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Creativity and innovation in developing brand strategies and campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously.