Senior Brand Manager – Everyday Vitality and Formats at Blackmore_Career_Site_New

Warriewood, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

15 Sep, 26

Salary

0.0

Posted On

17 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Marketing Strategy, People Management, Innovation, Media Planning, P&L Management, Consumer Insights, Project Management, Stakeholder Influence, Commercial Acumen, Retail Media, Go-To-Market Planning

Industry

Wellness and Fitness Services

Description

We are looking for a passionate and experienced Senior Brand Manager to join Blackmores ANZ Marketing Team. This is an exciting opportunity to drive growth for Blackmores’ Everyday Vitality and Formats portfolio, leading marketing strategy, campaign execution and innovation. Reporting to the Consumer Marketing Lead, you will be responsible for the growth and management of the Everyday Vitality portfolio for Blackmores Australia, which includes the following segments – Nutritional Oils, Immunity, Digestive Health, Everyday Health (Multivitamins), & Children’s Health. The role will also drive the execution of our formats strategy to expand usage occasions for consumers. Given the high strategic importance and complexity of this portfolio, we are looking for a strong senior brand manager who can display strong performance track record and ability to flex both strategic and execution excellence. This role is also a people management role with the opportunity to coach and build capability of an Assistant Brand Manager. You will be expected to work out of both of our NSW sites, Warriewood and Surry Hills – selecting one site as a base office and working from Warriewood at least once a fortnight. We also have a hybrid work arrangement of working a minimum of 3 days a week in the office each week. Responsibilities include:  * Lead the development and execution of the marketing initiatives for the Everyday Vitality portfolio aligned with brand strategy for consumer impact and commercial success including media, communication, packaging & in store promotion. * Lead the development of the annual marketing plan for the Everyday Vitality portfolio and formats strategy in AU. * Lead the strategy for new product launches. Use leadership skills to build strong connections across the business to deliver go-to-market plans that are best in class and generate excitement for the launches. * Management of an Assistant Brand Manager – ability to coach talent as well as manage workload across the team to deliver results. * Development and execution of through the line marketing plans, including the integration of retail customer plans.   What we offer?  * A high impact role of flexing both strategic and execution excellence to manage and grow one of Blackmores Australia’s largest segments. * Great benefits to support your health and wellbeing, including access to discounted products  * Mental health support for you and your family through our Sonder assistance program  Who are you?  * Bachelor's degree in marketing, business studies or other relevant subject area. * Minimum 7-8 years of work experience in brand management, coupled with at least 4 years' experience in a people management capacity with a track record of building capabilities. * A proven track record in marketing with experience in brand planning, innovation, cross-functional leadership and media planning including TV, OOH, Radio, Digital & Retail Media. * Energised by a fast-paced environment and high performing team, driven to achieve results. * Strong organisational and project management skills coupled with excellent communication skills, with the ability to influence a broad range of stakeholders. * Excellent commercial acumen to manage product profitability and P&Ls. * Ability to translate consumer insights into meaningful communication activations that unlock growth. Ability to translate strategy into clear, specific and achievable objectives delivered with discipline and rigour. * Experience in working with customers on retail media to deliver plans against joint objectives is highly desired.  Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific.  Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day. Blackmores Group operates in over 12 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China. Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.

Responsibilities

Lead the marketing strategy, annual planning, and execution for the Everyday Vitality portfolio and formats strategy in Australia. Manage and coach an Assistant Brand Manager while driving new product launches and through-the-line marketing initiatives.