AND MUCH MORE!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is Friday 30th May 2025.
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

As a Senior Brand Manager your responsibilities will include;

• Develop and implement short and long term brand strategies that align with Barr Soft Drinks vision and goals.
• Lead cross-functional teams to execute brand initiatives across multiple channels, including digital, social, traditional media and retail.
• Conduct market research and analyse consumer insights to inform brand strategy and positioning.
• Collaborate with the Commercial, Innovation, R&D & Shopper teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
• Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
• Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
• Mentor and develop junior team members to build a high-performing brand/marketing team.
• Collaborate with senior leadership to identify new business opportunities and drive revenue growth.
• Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
• Develop and manage the brand’s budget, ensuring that resources are allocated effectively to support brand initiatives.