Senior Brand Manager at Gray Mackenzie Retail Lebanon

Zouk Mosbeh, Keserwan-Jbeil Governorate, Lebanon -

Full Time

Start Date

Immediate

Expiry Date

06 Aug, 26

Salary

0.0

Posted On

08 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Strategic Planning, Sales Forecasting, Budget Management, Market Research, Competitive Analysis, Promotion Planning, Retail Auditing, Stakeholder Management, Cross-functional Coordination, SKU Planning, BTL and ATL Campaigns, Customer Focus, Problem Solving, Relationship Building, Talent Development

Industry

Retail

Description

Company Description Spinneys the leading supermarket retailer in the Middle East, with hypermarkets and supermarkets currently operating in Lebanon. Spinneys was first established in 1924 by Arthur Spinneys in the suburbs of Alexandria Egypt, to provide consumers with a friendly shopping environment where they can find high quality fresh produce, groceries, and baked goods at a fair price. Spinneys opened its doors to Lebanese shoppers in 1948 in the old Beirut Souks, and went on to expand its stores in Raouche, Verdun, Hamra and Jnah, to offer customers a convenient one-stop shopping experience. Due to civil war happening in Lebanon at that time, Spinneys stopped their operations in 1976. However, they overcame these challenges, reopened their doors twenty-two years later, and pioneered the concept of hypermarkets in Lebanon in 1998 through a new flagship store in Dbayeh. As this success was tremendous, it led Spinneys to expand its branches and open additional stores across Lebanon once again. Job Description Job Overview: The Senior Brand Manager is responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of assigned products. Duties and Responsibilities: Strategic Planning & Coordination: Define visibility standards, planograms, and point-of-sale (POS) materials in coordination with the supplier. Assist the sales manager in setting targets by brand, channel, and region. Support the sales manager in establishing must-stock lists by channel. Contribute to the brand’s SKU planning and rationalization to maximize overall brand potential. Set annual promotion plans and budgets in alignment with the KFF marketing plan formats. Collaborate with the sales manager and suppliers to set competitive pricing that maximizes brand profitability and reflects trade margins of the category. Sales & Promotion Management: Plan and place orders based on forecasts with the Sales & Unit Manager. Identify untapped potential distribution channels in collaboration with sales managers. Present and negotiate annual budgets and promotions with suppliers. Execute promotion plans, liaise with agencies, and coordinate cross-functionally to ensure proper execution. Measure the outcomes of Below the Line (BTL) and Above the Line (ATL) campaigns and report results to suppliers. Develop concept sell briefs and competitive argumentation for sales teams and promoters. Create and submit monthly promotion calendars to the sales manager. Research & Analysis: Contribute to research that ensures proper understanding of shopper and consumer behavior. Analyze sales performance against forecasts and collaborate with the sales manager on marketing actions. Assist the team with dormant stock management through corrective marketing actions. Scrutinize retail audits to identify opportunities and take appropriate action with the sales manager. Monitor competitive actions, share insights with the team, and respond to emerging threats. Budget & Spend Management: Audit Advertising & Promotion (A&P) spending alignment with the approved budget and take corrective action when necessary. Monitor the share of ATL spending compared to main competitors and take appropriate action. Visibility & Field Execution: Audit field execution of visibility standards and ensure alignment with set guidelines. Develop visibility and MSL (Minimum Shelf Life) guideline booklets to be submitted to the sales manager. Follow up on the field execution of visibility standards with the sales manager. Collaboration & Compliance: Work with other functions to develop and implement strategies that drive sales, margin, inventory optimization, and client service. Ensure attentiveness to health and safety regulations where applicable. Qualifications Between 5 and 8 years of experience in a related field Bachelor’s Degree in business administration or any related field Additional Information Physical Demands: Normal air-conditioned space Frequent mobility across different locations Spending long hours standing and moving Spending long hours in front of a computer screen Behavioral Skills: Customer Focus Communication with Impact and Respect Adaptability Self-Development Teamwork Results Oriented Creativity Management and Talent Development Problem Solving and Decision Making Networking and Relationship Building

Responsibilities

The Senior Brand Manager is responsible for adapting brand strategies for the target market and maintaining brand integrity across all marketing initiatives. This includes managing product portfolios, coordinating with suppliers on visibility standards, and executing promotional plans to maximize profitability.